Raw numbers without context aren't intelligence. Benchmarketing was built to turn your CPA, ROAS, and CTR into something that actually tells you where you stand.
Start free See the benchmarksBuilt by marketers who were tired of dashboards that never said if the number was good.
Industry verticals
595+
benchmarked across the market
Transparent
benchmark methodology, sources, and confidence labels
2.4M+
data points updated daily
595+
industry verticals covered
12
platform integrations
"Marketing performance data is only useful when it gives you position, perspective, and direction."
We spent years staring at dashboards that told us what our numbers were — but never whether those numbers were good. Industry benchmarks existed in PDFs. Cohort data was locked behind agencies. The tools that reported metrics never helped you understand them.
Benchmarketing changes that. Connect your platforms, get placed in a fair cohort, and see exactly where you stand — not against last month, but against the actual market.
How we got here
Benchmarketing moved from a shared frustration to a working product fast — the milestones so far.
Origin
A team tired of dashboards that reported numbers without ever saying whether they were good decided to fix it.
Build
The comparison model went from spreadsheet prototype to a live, cohort-based scoring system across core channels.
Expand
Google, Meta, TikTok, LinkedIn, and more connected through read-only integrations, backing 595+ industry verticals.
Today
Agencies and consultants now earn public, benchmark-backed verification instead of relying on unverifiable claims.
A 3% CTR means nothing without knowing the median is 2.5%. A $45 CPA looks alarming until you learn your cohort average rose to $52. Isolated metrics create anxiety, not clarity — and most platforms are built around isolated metrics.
The standard response is more charts. More data. More alerts. The actual problem is context — and that requires a different kind of product.
Raw data vs. Benchmarketing context
BeforeCTR: 2.1%
with benchmark context AfterCTR: 2.1% — 18% below median for your vertical. Market-wide pressure is up; yours is a campaign issue.
BeforeCPA: $41.20
with benchmark context AfterCPA: $41.20 — 8% above benchmark, but your cohort's median rose 14% this quarter. You're actually improving.
BeforeROAS: 4.8×
with benchmark context AfterROAS: 4.8× — top-quartile performance. Peers at your spend tier average 3.9×. Hold the strategy.
01
OAuth integrations pull live performance metrics from seven platforms, read-only — no creative access, no audience data, no PII.
02
Your metrics are placed inside fair cohorts — structured by channel, vertical, spend tier, and context — before any ranking happens.
03
Percentile rankings, competitive gap analysis, and AI-generated playbooks show teams exactly what to fix, what to ignore, and where to push.
Benchmarketing exists to answer the question behind every dashboard: where do we actually stand in the landscape?
02We care more about context, ranking, and useful direction than adding another wall of widgets.
03Privacy, rigor, and calm communication matter more than hype. The product should feel dependable, not loud.
04We want the brand to stand for healthier work, better decisions, and real care for the world outside the screen.
Context is only valuable if the system earning it is worthy of trust. Every design decision reflects that.
Private by default
We focus on aggregated performance metrics, not campaign names, creatives, or customer-level data.
Read-only access
Connections are designed for observation, not intervention. Benchmarketing reads performance data without changing campaigns.
Live, structured cohorts
The benchmark engine is built around fresh connected-account data and clear benchmarking logic — not stale one-off PDFs.
benchmarketing · access_policy.json { "access" : "read_only" , "pii" : false , "creative_access" : false , "audience_data" : false , "aggregation" : "anonymized" , "cohort_min_size" : 50 , "campaign_write" : false } OAuth scopes are scoped to performance metrics only. No write permissions are requested.
Clarity inside the dashboard shouldn't come at the expense of the world outside it. Benchmarketing commits 10% of profits to public-land stewardship, habitat protection, reforestation, and access-focused outdoor work — because the brand should stand for something beyond software.
Read the impact pageSee exactly where your CTR, CPA, and ROAS stand against a live, fair cohort of peers in your vertical and spend tier. No fluff, no lag, no PDFs.
Start benchmarking free