Video benchmarks are highly dependent on length, placement, narrative structure, and the stage of the funnel where the asset is deployed. View rate, completion rate, CTR, and assisted conversion impact.
Use these labeled KPIs together instead of judging video performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
View rate, completion rate, CTR, and assisted conversion impact.
| Asset | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Video | 29% | 24% | 41% | 11% |
The factors that most often explain why a result lands above or below the range.
| Factor |
|---|
| Hook strength in the first seconds |
| Placement-native editing and aspect ratio |
| Creative fatigue and audience freshness |
Video benchmarks are highly dependent on length, placement, narrative structure, and the stage of the funnel where the asset is deployed.
Video assets usually drive their best business value when benchmarked for both attention and audience-building impact, not just direct click-through.
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Because the platforms optimize them differently and users consume them with different intent.
Stronger hooks, native editing, faster brand or offer clarity, and tighter audience-message fit create the biggest lift.