Marketplace benchmark pages matter for two-sided platforms, aggregators, and network-driven businesses where supply, demand, and trust must all balance at once. CAC, activation rate, supply-side quality, and revenue efficiency.
Use these labeled KPIs together instead of judging marketplace performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
CAC, activation rate, supply-side quality, and revenue efficiency. Benchmarks should be interpreted with contextual commentary, not as standalone averages.
| Business Type | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Marketplace | $94 | $81 | $52 | $141 |
These are the main drivers that typically explain why the same headline metric changes across channels, industries, and conversion contexts.
| Factor | Why It Matters |
|---|---|
| Supply-demand balance and category liquidity | Changes how cac, activation rate, supply-side quality, and revenue efficiency. |
| Trust signals and transaction confidence | Changes how cac, activation rate, supply-side quality, and revenue efficiency. |
| Activation depth on both sides of the marketplace | Changes how cac, activation rate, supply-side quality, and revenue efficiency. |
Marketplace benchmark pages matter for two-sided platforms, aggregators, and network-driven businesses where supply, demand, and trust must all balance at once.
Marketplace benchmarks should track both acquisition efficiency and marketplace health so growth does not outpace supply quality or liquidity.
Marketplace benchmarks should track both acquisition efficiency and marketplace health so growth does not outpace supply quality or liquidity.
Marketplace benchmarks should track both acquisition efficiency and marketplace health so growth does not outpace supply quality or liquidity.
They more complex than simple ecommerce benchmarks because both marketplace health and customer acquisition efficiency need to be measured together.
Use CAC, activation, liquidity, and retained transaction behavior so the benchmark reflects the full operating model.