Android benchmark pages are useful when scale, cost efficiency, and device fragmentation materially change acquisition and product-conversion expectations. Conversion rate, CPI, session quality, and activation efficiency across Android traffic.
Use these labeled KPIs together instead of judging android performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
Conversion rate, CPI, session quality, and activation efficiency across Android traffic. Benchmarks should be interpreted with contextual commentary, not as standalone averages.
| Device | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Android | 2.8% | 2.2% | 4.4% | 1.0% |
These are the main drivers that typically explain why the same headline metric changes across channels, industries, and conversion contexts.
| Factor | Why It Matters |
|---|---|
| Device fragmentation and performance variability | Changes how conversion rate, cpi, session quality, and activation efficiency across android traffic. |
| Lower average acquisition cost and broader reach | Changes how conversion rate, cpi, session quality, and activation efficiency across android traffic. |
| Differences in app behavior versus mobile web flows | Changes how conversion rate, cpi, session quality, and activation efficiency across android traffic. |
Android benchmark pages are useful when scale, cost efficiency, and device fragmentation materially change acquisition and product-conversion expectations.
Android often offers cheaper acquisition and more scale, but benchmark quality depends on device mix, app performance, and downstream user value.
Android often offers cheaper acquisition and more scale, but benchmark quality depends on device mix, app performance, and downstream user value.
Android often offers cheaper acquisition and more scale, but benchmark quality depends on device mix, app performance, and downstream user value.
They look cheaper up front while still behaving differently in activation, purchase quality, and device-level UX.
Use acquisition efficiency with activation and retained-value context so inexpensive scale is not mistaken for durable quality.