Android benchmark pages are useful when scale, cost efficiency, and device fragmentation materially change acquisition and product-conversion expectations. Conversion rate, CPI, session quality, and activation efficiency across Android traffic.
Use these labeled KPIs together instead of judging android performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
Conversion rate, CPI, session quality, and activation efficiency across Android traffic.
| Device | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Android | 2.8% | 2.2% | 4.4% | 1.0% |
The factors that most often explain why a result lands above or below the range.
| Factor |
|---|
| Device fragmentation and performance variability |
| Lower average acquisition cost and broader reach |
| Differences in app behavior versus mobile web flows |
Android benchmark pages are useful when scale, cost efficiency, and device fragmentation materially change acquisition and product-conversion expectations.
Android often offers cheaper acquisition and more scale, but benchmark quality depends on device mix, app performance, and downstream user value.
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
They look cheaper up front while still behaving differently in activation, purchase quality, and device-level UX.
Use acquisition efficiency with activation and retained-value context so inexpensive scale is not mistaken for durable quality.