Use local marketing benchmarks to judge call, booking, map, and in-market discovery performance without blending local service intent into national acquisition targets. Calls, bookings, store visits, Google Business Profile actions, and geography-weighted intent.
Top-level local marketing benchmarks for maps, Google Business Profile, local service ads, click-to-call, store-visit, and geography-sensitive conversion actions.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Google Business Profile Actions | 7.4% | 12.8% | Map-driven discovery and near-me demand |
| Local Service Ads Lead Rate | 16% | 24% | Urgent service intent and booked-call efficiency |
| Click-to-Call Campaigns | 11.2% | 18.6% | Mobile-first lead capture with low friction |
| Store Visit Objectives | 5.5% | 9.1% | Retail and multi-location foot-traffic goals |
| Review / Reputation Pages | 3.2% | 6.4% | Trust-driven conversion support near decision time |
The factors that most often explain why a result lands above or below the range.
| Driver |
|---|
| Geography, competition density, and how local demand behaves inside one metro or service radius |
| Mobile intent and the speed of actions like calling, routing, or booking from map surfaces |
| Operational follow-through, especially answer rate, scheduling coverage, and location reputation |
| Platform differences between maps, local ads, and website-driven local landing pages |
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
They are unusually sensitive to geography, device behavior, and how the business operates, so a single national figure rarely fits a local business.
Maps, calls, bookings, and reviews together, because the local path to a customer rarely runs through one channel.