Bing Organic Search Benchmarks 2026

Bing holds 3.4% of global search market share but 6.7% in the US. The Bing audience skews 35+, higher-income, and Windows-native — a significant organic channel for financial, B2B, and legal verticals. Get started free By Benchmarketing Research Team Reviewed by Performance Marketing Editorial Reviewed March 2026 · observations Q1 2023 – Q4 2024
29.2% Position #1 CTR Slightly above Google avg 6.7% US Market Share 3.4% globally 35–54 Avg. User Age Older than Google 72% Desktop Share vs. 35% for Google

Bing Organic CTR by SERP Position

Bing's CTR curve closely mirrors Google's with slightly higher #1 CTR due to less SERP clutter.

Position #1

Bing #1 slightly higher than Google

29.2%

Position #2

45% drop from #1

16.1%

Position #3

11.4%

Position #4

8.4%

Position #5

7.9%

Position #6-10

Declining rapidly

2–6%

Should You Optimize for Bing?

When Bing SEO is worth prioritizing

  • Financial services (wealth management, mortgages)
  • B2B software targeting enterprise buyers
  • Legal services, especially estate and corporate law
  • Healthcare for 45+ demographics
  • Any sector where the buyer is on a work Windows PC

Bing SEO vs. Google SEO

Most Google ranking factors apply to Bing, but Bing weights social signals and domain authority more heavily. Bing also has less competition — it's not unusual to rank on page 1 for Bing queries where you're on page 3 for Google.

Google Organic BenchmarksDuckDuckGo Organic BenchmarksMicrosoft Ads BenchmarksOrganic Search Overview

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