Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed. Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior.
Pinterest organic benchmark data for vertical pins, evergreen discovery, saves, click-through rate, and visual search-like behavior.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Evergreen Inspiration Pins | 0.9% | 1.5% | Long-tail visual discovery and saves over time |
| How-To or Utility Graphics | 0.8% | 1.3% | Search-like intent and educational planning behavior |
| Product and Use-Case Boards | 0.7% | 1.2% | Shopping research and themed collections |
| Non-Optimized Horizontal Assets | 0.4% | 0.7% | Showing the penalty for poor pin formatting |
These top-level pages work best when they explain why benchmark ranges shift before a user drills into the narrower benchmark route.
| Driver | Impact |
|---|---|
| Keyword alignment in pin titles, descriptions, and board structure | Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior. |
| Whether the asset is designed vertically and clearly enough to earn saves and delayed clicks | Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior. |
| Seasonal planning behavior, where demand often builds weeks or months before action | Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior. |
| The usefulness of the content for inspiration, planning, or reference rather than momentary entertainment | Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior. |
Pinterest organic benchmark data for vertical pins, evergreen discovery, saves, click-through rate, and visual search-like behavior.
Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed.
Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed.
Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed.
Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed.
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), Benchmarketing Platform Data (2023–2024). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
They look different from Instagram or Facebook? Pinterest behaves more like a visual discovery engine with delayed intent than a real-time social feed.
They have their own benchmark context? Yes, because formatting and evergreen search value matter more on Pinterest than on most social platforms.