Use Pinterest organic benchmarks to measure save-heavy, evergreen discovery performance on a platform that behaves more like visual search than a traditional social feed. Engagement rate, reach rate, saves, CTR, and evergreen visual-discovery behavior.
Pinterest organic benchmark data for vertical pins, evergreen discovery, saves, click-through rate, and visual search-like behavior.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Evergreen Inspiration Pins | 0.9% | 1.5% | Long-tail visual discovery and saves over time |
| How-To or Utility Graphics | 0.8% | 1.3% | Search-like intent and educational planning behavior |
| Product and Use-Case Boards | 0.7% | 1.2% | Shopping research and themed collections |
| Non-Optimized Horizontal Assets | 0.4% | 0.7% | Showing the penalty for poor pin formatting |
The factors that most often explain why a result lands above or below the range.
| Driver |
|---|
| Keyword alignment in pin titles, descriptions, and board structure |
| Whether the asset is designed vertically and clearly enough to earn saves and delayed clicks |
| Seasonal planning behavior, where demand often builds weeks or months before action |
| The usefulness of the content for inspiration, planning, or reference rather than momentary entertainment |
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Pinterest behaves more like a visual discovery engine with delayed intent than a real-time social feed.
Yes, because formatting and evergreen search value matter more on Pinterest than on most social platforms.