Compare retail media performance across marketplace search, onsite display, promoted products, and audience extension programs. ROAS, CPC, CPM, conversion rate, attributed sales, new-to-brand rate, and incrementality.
Retail media benchmarks for sponsored products, onsite display, retailer search, ROAS, CPC, CPM, and incrementality across major commerce networks.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Sponsored products | 4.2x ROAS | 7.1x ROAS | Capturing bottom-funnel product demand |
| Sponsored brands | 3.1x ROAS | 5.4x ROAS | Category visibility and branded shelf space |
| Onsite display | $8.40 CPM | $5.90 CPM | Audience building and promotional support |
| Audience extension | 1.8x ROAS | 3.2x ROAS | Offsite reach with retailer purchase data |
These top-level pages work best when they explain why benchmark ranges shift before a user drills into the narrower benchmark route.
| Driver | Impact |
|---|---|
| Product rank, reviews, pricing, and inventory depth inside the retailer environment | ROAS, CPC, CPM, conversion rate, attributed sales, new-to-brand rate, and incrementality. |
| Keyword and product-targeting structure across branded, category, and competitor terms | ROAS, CPC, CPM, conversion rate, attributed sales, new-to-brand rate, and incrementality. |
| Retailer attribution windows and whether incrementality is measured beyond reported sales | ROAS, CPC, CPM, conversion rate, attributed sales, new-to-brand rate, and incrementality. |
| Promotional timing, margin, and buy-box or availability issues | ROAS, CPC, CPM, conversion rate, attributed sales, new-to-brand rate, and incrementality. |
Retail media benchmarks for sponsored products, onsite display, retailer search, ROAS, CPC, CPM, and incrementality across major commerce networks.
Compare retail media performance across marketplace search, onsite display, promoted products, and audience extension programs.
Compare retail media performance across marketplace search, onsite display, promoted products, and audience extension programs.
Compare retail media performance across marketplace search, onsite display, promoted products, and audience extension programs.
Compare retail media performance across marketplace search, onsite display, promoted products, and audience extension programs.
Use the median range as the baseline, then compare against the top-quartile range once the campaign, audience, offer, and conversion event are similar enough to be meaningful.
Start with the benchmark focus, segment by intent and audience quality, then use the drivers and recommendations on this page to diagnose why performance is above or below the range.