Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job. Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context.
Top-level SEO benchmarks for organic click-through rate, local pack visibility, service pages, content pages, comparison pages, and commercial search intent.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Brand Queries | 34% | 48% | Capturing branded demand and defending owned visibility |
| Commercial Service Pages | 4.6% | 8.2% | High-intent lead generation and solution-aware traffic |
| Local Pack / Maps | 6.8% | 12.1% | Nearby action-oriented local discovery |
| Blog / Educational Content | 1.9% | 4.1% | Awareness growth and problem-aware demand creation |
| Comparison / BOFU Pages | 5.2% | 9.4% | Evaluation-stage visitors close to a decision |
These top-level pages work best when they explain why benchmark ranges shift before a user drills into the narrower benchmark route.
| Driver | Impact |
|---|---|
| Search intent and whether the page is solving awareness, evaluation, or decision-stage demand | Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context. |
| Page type, especially service pages, local pages, comparison pages, and editorial content | Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context. |
| SERP surface differences such as local pack, traditional listings, video, and AI-overview exposure | Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context. |
| Content quality, internal linking, and technical health of the site section being benchmarked | Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context. |
Top-level SEO benchmarks for organic click-through rate, local pack visibility, service pages, content pages, comparison pages, and commercial search intent.
Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job.
Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job.
Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job.
Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job.
They separate local, branded, commercial, and editorial contexts because a healthy benchmark depends on the job the organic page is actually doing.
Only if the search intent, page type, and SERP surface are reasonably similar. A brand query and a broad informational article should not share one CTR target.