Use SEO benchmarks to compare brand demand, non-brand discovery, local visibility, and conversion-focused content without treating every organic page type as the same job. Organic CTR, page-type performance, local-pack visibility, and intent-led conversion context.
Top-level SEO benchmarks for organic click-through rate, local pack visibility, service pages, content pages, comparison pages, and commercial search intent.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Brand Queries | 34% | 48% | Capturing branded demand and defending owned visibility |
| Commercial Service Pages | 4.6% | 8.2% | High-intent lead generation and solution-aware traffic |
| Local Pack / Maps | 6.8% | 12.1% | Nearby action-oriented local discovery |
| Blog / Educational Content | 1.9% | 4.1% | Awareness growth and problem-aware demand creation |
| Comparison / BOFU Pages | 5.2% | 9.4% | Evaluation-stage visitors close to a decision |
The factors that most often explain why a result lands above or below the range.
| Driver |
|---|
| Search intent and whether the page is solving awareness, evaluation, or decision-stage demand |
| Page type, especially service pages, local pages, comparison pages, and editorial content |
| SERP surface differences such as local pack, traditional listings, video, and AI-overview exposure |
| Content quality, internal linking, and technical health of the site section being benchmarked |
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Because a healthy benchmark depends on the job the organic page is actually doing.
Only if the search intent, page type, and SERP surface are reasonably similar. A brand query and a broad informational article should not share one CTR target.