Ad triage

Every ad gets a verdict: kill, test, or scale.

Kill or Scale plots every ad by CPA against spend, draws your target and kill lines, and turns a wall of campaign data into three piles, anchored to your industry's benchmark CPA rather than a guess.

At this target, 5 ads are burning roughly $2,312 that your winners could use.

The verdicts

Two lines turn chaos into three decisions.

Your target CPA and a kill line (a multiple of target) split the ads into zones. Ads below target earn more budget, ads between the lines keep testing, and ads above the kill line stop spending.

• Scale: below target, raise budget about 20% at a time
• Test: between the lines, give it enough spend to judge
• Kill: above the kill line, move the budget to winners

A target that starts from the market.

The default target CPA is the benchmark median for your industry. Adjust it to your own margin and it is saved for the workspace, so the whole team triages against the same line.

The creative meeting, in minutes.

Instead of scrolling a campaign table, the team looks at three piles and agrees what to cut and what to feed.

What it needs.

Ad-level data

Import an ad-level report or connect Google, Meta, LinkedIn, or TikTok. Campaign-level reports work too, one point per campaign.

Your target

Starts at your industry median CPA; change it and the kill multiplier at any time.

Pro+ plan

Kill or Scale is included in the Pro+ and Agency plans.

Works alongside

Free report now, no account needed

Stop guessing. Start outperforming.

See your own numbers against the benchmark for your industry and channel.

Product screens show a demo workspace. Your dashboards show your own numbers.