Trend analysis

See what changed, and when.

A single month's number hides the story. Trend analysis lays each day against the period before, shows which channels are speeding up or slowing down, and points out your strongest days.

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Period over period

Every day against the one before.

Switch between ROAS, CPA, spend, and revenue. The current period is drawn over the previous one, with the overall change shown at the top, so a shift is visible the day it starts.

  • ROAS, CPA, spend, and revenue
  • Current period over previous period
  • Change shown as a percentage

Which channel is speeding up.

Channel velocity compares each platform's ROAS over the last seven days with the seven before, so you can see which one is accelerating before it shows up in the monthly total.

Seasonality, accounted for.

Overall Results can compare the last 7, 30, or 90 days with the same days last year, so a seasonal dip is not mistaken for a problem, and a real one is not excused as seasonal.

Works alongside

Alerts

Get an email when a trend crosses your line.

Dashboards

Each platform against its benchmark.

Market Conditions

Where costs and demand are moving across the market.

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