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Free ad benchmark report

Drop in a campaign export from Google, Meta, LinkedIn, TikTok or Microsoft Ads, or type five numbers. See where your CTR, CPC, CPM, conversion rate, CPA and ROAS sit against 1,021 industries.

Platform Industry Drop a CSV export here, or click to choose one Google Ads → Campaigns → Download (↓) → CSV. Any date range.

The file is read in your browser and never uploaded.

Needs spend plus impressions or clicks.

How the report works

Your totals become six ratios: CTR (clicks ÷ impressions), CPC (spend ÷ clicks), CPM (spend per 1,000 impressions), conversion rate (conversions ÷ clicks), CPA (spend ÷ conversions) and ROAS (conversion value ÷ spend). Each is placed inside the benchmark's quartile bands, where 25 is the bottom-quartile line, 50 the median and 75 the top-quartile line.

Each row says where its benchmark comes from: a published figure for your industry, a category average, or our estimate. When we only have a scaled guess for your industry, the report compares you with the platform's published all-industry band instead and says so.

Before you read too much into it

  • Brand search campaigns inflate CTR and conversion rate. Export them separately for a fair read on prospecting.
  • A conversion is whatever your account counts. Micro-conversions make CVR and CPA look better than the benchmarks.
  • Short date ranges swing. Thirty days or more gives a steadier position.

How we source benchmarks · Browse every benchmark