CPM comparator.

See how far the same impression goal stretches across your paid media mix before you commit budget.

Set your impression goal

Target impressions

Spend comparison

How Projected Spend Is Calculated

CPM (cost per mille) is priced per 1,000 impressions, so projecting spend for any impression goal is a simple ratio:

Projected Spend = (Target Impressions / 1,000) x CPM

Editable benchmark CPMs:

The CPM figures above are editable starting points, not live data — swap in your own recent platform CPMs (from your ads manager reporting) for an accurate comparison, since rates shift by season, audience, and format.

Frequently Asked Questions

CPM (cost per mille, or cost per 1,000 impressions) is what you pay for a fixed amount of ad inventory, regardless of clicks or conversions. It varies by platform mainly because of audience competition and ad format — platforms with more advertisers bidding for the same audience (like LinkedIn's B2B professional targeting) tend to carry much higher CPMs than platforms with broader, lower-intent inventory.

Related Tools & Metrics

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