Consultation-request benchmarks are common in healthcare, legal, home services, and premium services where the offer signals stronger intent than a generic contact form. Consult rate, cost per consultation, show rate, and qualified-case rate.
Use these labeled KPIs together instead of judging consultation request performance from one headline number. Conversion-sensitive metrics update when you change the conversion type above.
| Metric | Median | Top Quartile | What It Tells You |
|---|---|---|---|
| CTR | 2.4% | 4.1% | Creative and message-to-audience fit |
| CPC | $2.80 | $1.65 | Click acquisition efficiency |
| CVR | 3.4% | 6.2% | Landing-page and offer effectiveness |
| CPA | $82 | $45 | Cost to generate the selected conversion |
| CPM | $12.40 | $7.80 | Auction pressure and reach efficiency |
| ROAS | 3.1x | 5.2x | Revenue efficiency where purchase value is tracked |
Consult rate, cost per consultation, show rate, and qualified-case rate.
| Conversion Type | Average | Median | Top Quartile | Bottom Quartile |
|---|---|---|---|---|
| Consultation Request | 4.6% | 3.7% | 7.1% | 1.6% |
The factors that most often explain why a result lands above or below the range.
| Factor |
|---|
| Perceived value and urgency of the consultation |
| Scheduling friction and availability |
| Trust, proof, and local credibility |
Consultation-request benchmarks are common in healthcare, legal, home services, and premium services where the offer signals stronger intent than a generic contact form.
Consultation-request pages should balance front-end form efficiency with scheduled, attended, and qualified downstream outcomes.
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Because the user is selecting into a more specific and committed next step.
They should combine request rate, cost efficiency, show rate, and qualified-outcome performance so teams do not optimize toward empty appointments.