Compare LSA performance for dental with cost-per-lead and booked-job context. Cost per lead, call quality, booked rate, and appointment booking, insurance fit, and local trust.
Google Local Services Ads benchmarks for Dental: median CPL $58, top-quartile CPL $35, booked-rate guidance, and lead-quality drivers.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| Dental median | $58 | $35 | Setting realistic LSA CPL targets for dental. |
| Emergency intent | $35 | $35 | High-urgency calls with immediate need |
| Non-urgent research | $58 | $35 | Lower-intent shoppers comparing providers |
These top-level pages work best when they explain why benchmark ranges shift before a user drills into the narrower benchmark route.
| Driver | Impact |
|---|---|
| Reviews, rating quality, and trust signals in the local result | Cost per lead, call quality, booked rate, and appointment booking, insurance fit, and local trust. |
| Service area density and competitor coverage | Cost per lead, call quality, booked rate, and appointment booking, insurance fit, and local trust. |
| Call answer speed and intake quality | Cost per lead, call quality, booked rate, and appointment booking, insurance fit, and local trust. |
| Lead dispute process and booked-job tracking | Cost per lead, call quality, booked rate, and appointment booking, insurance fit, and local trust. |
Google Local Services Ads benchmarks for Dental: median CPL $58, top-quartile CPL $35, booked-rate guidance, and lead-quality drivers.
Compare LSA performance for dental with cost-per-lead and booked-job context.
Compare LSA performance for dental with cost-per-lead and booked-job context.
Compare LSA performance for dental with cost-per-lead and booked-job context.
Compare LSA performance for dental with cost-per-lead and booked-job context.
Use the median range as the baseline, then compare against the top-quartile range once the campaign, audience, offer, and conversion event are similar enough to be meaningful.
Start with the benchmark focus, segment by intent and audience quality, then use the drivers and recommendations on this page to diagnose why performance is above or below the range.