Use TikTok campaign-type benchmarks to separate native feed distribution, creator-amplified Spark Ads, premium reach placements, and in-app commerce flows before judging channel efficiency. CTR, CPM, CPC, CPA, view-through behavior, and campaign-role context.
TikTok campaign-type benchmarks for In-Feed, Spark Ads, TopView, TikTok Shop, and commerce-minded delivery models that should not share one blended target.
| Context | Median | Top Quartile | Best For |
|---|---|---|---|
| In-Feed Ads | 1.2% | 1.8% | Native For You Page acquisition and scalable testing |
| Spark Ads | 1.5% | 2.2% | Amplifying organic or creator posts with social proof |
| TopView | 0.9% | 1.4% | High-reach launches and awareness-heavy bursts |
| TikTok Shop Ads | 2.1% | 3.4% | In-app commerce and reduced click-out friction |
| Lead-Gen Style Campaigns | 0.8% | 1.3% | Light-friction response capture in lower-ticket offers |
The factors that most often explain why a result lands above or below the range.
| Driver |
|---|
| Whether the campaign is trying to create attention, convert in app, or amplify already-proven organic creative |
| How much social proof and creator context the format carries into the paid impression |
| Whether the campaign stays native to the feed or interrupts the browsing experience with premium placement |
| How much friction exists between the ad and the conversion event, especially when the user must leave TikTok |
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), AdLiftr Snapchat Ads Cost Benchmarks (2026), Ad Badger Amazon Advertising Benchmarks (2026). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
Because TikTok changes materially when you move from native feed ads to Spark, TopView, or in-app commerce. The conversion path and social context are not interchangeable.
By delivery format, creative style, and industry, so you can go straight to the figure that matches your campaign.