Tiktok Ads benchmark data for 2026. Compare performance by channel, industry, and metric.
| Metric | Median | 25th percentile | 75th percentile | Elite |
|---|---|---|---|---|
| CTR (click-through rate) | 0.84% | 0.42% | 1.52% | 2.5%+ |
| CPC (cost per click) | $1.22 | $0.58 | $2.40 | <$0.40 |
| CPM (cost per 1,000 impressions) | $9.50 | $5.20 | $16.80 | <$3 |
| CVR (conversion rate) | 1.50% | 0.6% | 3.1% | 5%+ |
| CPA (cost per acquisition) | $78.00 | $38 | $145 | <$20 |
| ROAS (return on ad spend) | 1.90x | 0.9x | 3.5x | 6x+ |
| Industry | Median | 25th percentile | 75th percentile |
|---|---|---|---|
| Ecommerce | 1.18% | 0.60% | 2.08% |
| Automotive | 1.02% | 0.52% | 1.80% |
| Education | 0.96% | 0.49% | 1.69% |
| Home Services | 0.88% | 0.45% | 1.55% |
| Healthcare | 0.74% | 0.37% | 1.30% |
| SaaS | 0.61% | 0.31% | 1.08% |
| B2B Services | 0.42% | 0.21% | 0.74% |
The Benchmarketing 4-Band Method. The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Where the numbers come from. The figures on this page come from the Benchmarketing benchmark dataset — thousands of curated benchmark observations across channels, industries, and US metro areas. Every statistic traces to a named source: WordStream Google Ads Benchmarks (2024), Meta Business Insights (2024), HubSpot Email Marketing Report (2024), Unbounce Conversion Benchmark Report (2024), Databox Marketing Benchmark Report (2024), Benchmarketing Platform Data (2023–2024). Benchmarketing does not publish anonymous "studies show" figures.
The Benchmarketing position. Beating the cross-industry average for TikTok Ads is a vanity milestone, not a target. Compare your number to the P25–P75 band for your specific industry and channel; if you are above average but below your industry's P75, you are leaving performance on the table.
The average TikTok in-feed ad CTR is 0.84%. Ecommerce (1.18%) and Automotive (1.02%) lead. B2B (0.42%) lags because TikTok's demographic skews young and consumer-focused. A CTR above 1.5% indicates strong creative resonance.
TikTok CPM averages $9.50 vs Meta's $14.40 because the platform is younger and has more inventory relative to advertiser demand. This creates a cost efficiency window that historically closes as more advertisers enter. 2024–2026 remains a favorable entry point.
The median TikTok Ads ROAS is 1.90x - lower than Google or Meta. TikTok is a discovery channel: users are not searching for products. ROAS from TikTok typically improves when measured on a 7-day view-through basis and when factoring in halo effects on other channels.
TikTok rewards authentic, fast-paced, entertainment-first content. Native-style UGC (user-generated content) consistently outperforms polished brand ads. Hooks in the first 3 seconds determine everything - if you don't capture attention immediately, the algorithm stops showing your ad.