Tiktok Ads benchmark data for 2026. Compare performance by channel, industry, and metric.
| Metric | Median | 25th percentile | 75th percentile | Elite |
|---|---|---|---|---|
| CTR (click-through rate) | 0.84% | 0.42% | 1.52% | 2.5%+ |
| CPC (cost per click) | $1.22 | $0.58 | $2.40 | <$0.40 |
| CPM (cost per 1,000 impressions) | $9.50 | $5.20 | $16.80 | <$3 |
| CVR (conversion rate) | 1.50% | 0.6% | 3.1% | 5%+ |
| CPA (cost per acquisition) | $78.00 | $38 | $145 | <$20 |
| ROAS (return on ad spend) | 1.90x | 0.9x | 3.5x | 6x+ |
| Industry | Median | 25th percentile | 75th percentile |
|---|---|---|---|
| Ecommerce | 1.18% | 0.60% | 2.08% |
| Automotive | 1.02% | 0.52% | 1.80% |
| Education | 0.96% | 0.49% | 1.69% |
| Home Services | 0.88% | 0.45% | 1.55% |
| Healthcare | 0.74% | 0.37% | 1.30% |
| SaaS | 0.61% | 0.31% | 1.08% |
| B2B Services | 0.42% | 0.21% | 0.74% |
The average TikTok in-feed ad CTR is 0.84%. Ecommerce (1.18%) and Automotive (1.02%) lead. B2B (0.42%) lags because TikTok's demographic skews young and consumer-focused. A CTR above 1.5% indicates strong creative resonance.
TikTok CPM averages $9.50 vs Meta's $14.40 because the platform is younger and has more inventory relative to advertiser demand. This creates a cost efficiency window that historically closes as more advertisers enter. 2024–2026 remains a favorable entry point.
The median TikTok Ads ROAS is 1.90x - lower than Google or Meta. TikTok is a discovery channel: users are not searching for products. ROAS from TikTok typically improves when measured on a 7-day view-through basis and when factoring in halo effects on other channels.
TikTok rewards authentic, fast-paced, entertainment-first content. Native-style UGC (user-generated content) consistently outperforms polished brand ads. Hooks in the first 3 seconds determine everything - if you don't capture attention immediately, the algorithm stops showing your ad.