CPC Benchmarks 2026
CPC benchmark data for 2026. Compare averages, medians, and top-quartile performance across channels and industries.
Cost Per Click by channel
| Channel | Median | 25th percentile | 75th percentile |
|---|
| Google Ads (Search) | $4.22 | $2.10 | $7.50 |
| Google Ads (Display) | $0.63 | $0.28 | $1.20 |
| Meta Ads | $1.86 | $0.90 | $3.40 |
| LinkedIn Ads | $5.39 | $3.10 | $9.20 |
Cost Per Click by industry
| Industry | Median | 25th percentile | 75th percentile |
|---|
| Legal | $8.67 | $5.20 | $14.80 |
| Financial Services | $7.15 | $4.10 | $12.30 |
| SaaS | $6.40 | $3.80 | $10.90 |
| B2B Services | $5.93 | $3.40 | $9.80 |
| Real Estate | $5.71 | $3.20 | $9.50 |
| Healthcare | $5.13 | $2.90 | $8.60 |
| Education | $4.92 | $2.70 | $8.20 |
| Home Services | $4.42 | $2.40 | $7.30 |
| Automotive | $3.67 | $2.10 | $6.20 |
| Ecommerce | $1.16 | $0.60 | $2.10 |
| Nonprofit | $2.11 | $1.10 | $3.80 |
| Insurance | $6.82 | $4.10 | $11.50 |
| Dental | $4.80 | $2.70 | $8.10 |