Email Marketing performance overview
| Metric | Median | 25th percentile | 75th percentile | Elite |
|---|
| Open rate | 21.5% | 14.5% | 29.2% | 40%+ |
| CTR (click-through rate) | 2.3% | 1.2% | 3.9% | 6%+ |
| Click-to-open rate | 10.7% | 6.0% | 16.4% | 25%+ |
| Unsubscribe rate | 0.10% | 0.05% | 0.20% | <0.05% |
| CVR (conversion rate) | 1.8% | 0.8% | 3.2% | 5%+ |
Open rate by industry
| Industry | Median | 25th percentile | 75th percentile |
|---|
| Nonprofit | 26.6% | 18.2% | 36.0% |
| Education | 25.7% | 17.5% | 35.0% |
| Healthcare | 23.7% | 16.1% | 32.3% |
| Financial Services | 21.8% | 14.8% | 29.7% |
| SaaS | 21.3% | 14.4% | 29.0% |
| Ecommerce | 18.4% | 12.4% | 25.1% |
| Home Services | 20.1% | 13.6% | 27.4% |
| Legal | 22.0% | 14.9% | 30.0% |
| Real Estate | 19.2% | 13.0% | 26.1% |
| Automotive | 18.8% | 12.7% | 25.6% |
| Insurance | 22.4% | 15.2% | 30.5% |
| Dental | 24.1% | 16.4% | 32.8% |