Median Meta Ads ROAS runs from 1.8x in Legal to 3.4x in Ecommerce. Compare against your own industry, never the all-industry figure. For channel-by-industry tables, see Google Ads benchmarks by industry, conversion rate by industry and cost per lead by industry.
Navigate root industries, sub-industries, and sub-sub-industry specialty pages from a single hierarchy so every benchmark page stays connected to its broader family.
CTR 2.69% · CPA $45.27 · Meta ROAS 3.40x
Highly competitive. Low CPC but high volume required. Q4 seasonality is extreme.
Fashion & ApparelSpecialized benchmark page in this industry family
Supplements & Nutrition16 deeper specialty benchmark pages
Protein SupplementsWeight Loss SupplementsVitamins & Mineral SupplementsCollagen & Beauty SupplementsNootropics & Cognitive SupplementsProbiotics & Gut HealthSports Nutrition BrandsMeal Replacement ProductsChildren's Supplements & VitaminsPrenatal Vitamins & SupplementsCreatine SupplementsElectrolytes & HydrationOmega-3 & Fish OilGreens PowdersSleep SupplementsDigestive Enzymes10 Sub-Industries
Luxury & Designer FashionAthletic & Performance ApparelHome Goods & Decor EcommerceOutdoor & Camping GearBaby & Kids Products EcommerceConsumer Electronics EcommerceAuto Parts & Accessories EcommerceGarden & Outdoor Living EcommerceCraft & Hobby Supplies EcommerceBooks & Digital Media EcommerceCTR 3.27% · CPA $78.09 · CPC $5.13
HIPAA constraints, rising CPCs, and high patient LTV. Strong email engagement.
Dental16 deeper specialty benchmark pages
General DentistryCosmetic DentistryOrthodonticsPediatric DentistryOral SurgeryEndodonticsPeriodonticsDental ImplantsTeeth WhiteningEmergency DentistrySleep DentistryDenturesClear AlignersTMJ TreatmentDental SedationSmile Makeover Mental Health & TherapySpecialized benchmark page in this industry family
ChiropracticSpecialized benchmark page in this industry family
Optometry & Eye CareSpecialized benchmark page in this industry family
Physical Therapy1 deeper specialty benchmark pages
Occupational Therapy Urgent CareSpecialized benchmark page in this industry family
Senior Care22 deeper specialty benchmark pages
Assisted LivingMemory CareSkilled NursingHome Health AidesSenior TransportationAdult Day CareHospice CareIndependent LivingContinuing CareSenior Fitness ProgramsSenior TechnologyMedication ManagementSenior NutritionFall PreventionSenior Legal ServicesSenior Financial PlanningHome ModificationsCompanionship ServicesSenior Social ProgramsEnd-of-Life PlanningCaregiver SupportRespite Care DermatologySpecialized benchmark page in this industry family
Speech TherapySpecialized benchmark page in this industry family
PodiatrySpecialized benchmark page in this industry family
1 Sub-Industries
Occupational TherapyCTR 4.28% · CVR 7.98% · ROAS 3.20x
Strongest CVR of any industry. Local intent, emergency search, and LSAs drive efficiency.
Cleaning Services3 deeper specialty benchmark pages
Carpet CleaningPressure WashingJunk Removal Landscaping & Lawn Care5 deeper specialty benchmark pages
Tree ServicesPool ServicesIrrigation SystemsCommercial LandscapingHardscaping PlumbingSpecialized benchmark page in this industry family
HVACSpecialized benchmark page in this industry family
Moving ServicesSpecialized benchmark page in this industry family
Pest ControlSpecialized benchmark page in this industry family
Electrical ServicesSpecialized benchmark page in this industry family
Garage DoorSpecialized benchmark page in this industry family
Appliance RepairSpecialized benchmark page in this industry family
Water Damage RestorationSpecialized benchmark page in this industry family
HandymanSpecialized benchmark page in this industry family
LocksmithSpecialized benchmark page in this industry family
Deck BuildingSpecialized benchmark page in this industry family
Bathroom RemodelSpecialized benchmark page in this industry family
Gutter ServicesSpecialized benchmark page in this industry family
Foundation RepairSpecialized benchmark page in this industry family
1 Sub-Industries
Irrigation SystemsCPC $7.15 · CPA $81.93 · LP CVR 5.01%
Second highest CPC. Highest landing page CVR. Heavy regulation constrains tactics.
Insurance16 deeper specialty benchmark pages
Auto InsuranceHomeowners InsuranceRenters InsuranceLife InsuranceTerm Life InsuranceWhole Life InsuranceDisability InsuranceLong-Term Care InsuranceCommercial Auto InsuranceGeneral Liability InsuranceProfessional Liability InsuranceWorkers' Comp InsuranceCyber InsuranceUmbrella InsurancePet InsuranceTravel Insurance Accounting & CPA Firms15 deeper specialty benchmark pages
CPA FirmsTax Preparation ServicesBookkeeping ServicesPayroll ServicesBusiness Tax PlanningFractional CFO ServicesAudit & Assurance ServicesForensic AccountingTax Resolution ServicesNonprofit Accounting & ComplianceInternational Tax ServicesSales Tax ComplianceOutsourced Controller ServicesCrypto Tax AccountingRestaurant Accounting Mortgage & LendingSpecialized benchmark page in this industry family
CTR 3.58% · CPA $72.70 · Email 25.7%
Strong email performance. Enrollment seasonality (Jan, Sept) drives bid spikes.
Childcare & DaycareSpecialized benchmark page in this industry family
E-Learning & Courses4 deeper specialty benchmark pages
Tutoring & Test PrepCoding BootcampsCorporate TrainingProfessional Certifications Music LessonsSpecialized benchmark page in this industry family
3 Sub-Industries
Coding BootcampsCorporate TrainingProfessional CertificationsCTR 3.71% · CPA $116.61 · CPC $5.71
Long decision cycles. High CPA reflects buyer/seller LTV. Strong seasonal patterns.
Property ManagementSpecialized benchmark page in this industry family
CTR 4.00% · CPA $43.84 · CVR 6.03%
Strong CTR and CVR. Dealer co-op budgets and OEM programs shape local market dynamics.
Auto RepairSpecialized benchmark page in this industry family
CTR 2.41% · CPL $67.20 · CVR 3.04%
Long sales cycles require full-funnel tracking. LinkedIn outperforms other channels for enterprise lead gen.
Staffing & RecruitingSpecialized benchmark page in this industry family
IT Services & MSPsSpecialized benchmark page in this industry family
Security SystemsSpecialized benchmark page in this industry family
Marketing Agencies17 deeper specialty benchmark pages
Digital Marketing AgenciesSEO AgenciesPPC & Paid Media AgenciesSocial Media Marketing AgenciesContent Marketing AgenciesEmail Marketing AgenciesBranding & Creative AgenciesPR & Communications AgenciesInfluencer Marketing AgenciesPerformance Marketing AgenciesLocal & Small Business Marketing AgenciesAffiliate Marketing AgenciesWeb Design & Development AgenciesConversion Rate Optimization AgenciesDemand Generation AgenciesAmazon Marketplace AgenciesFull-Service Marketing Agencies3 Sub-Industries
Commercial LandscapingFractional CMO ServicesFractional CTO ServicesCTR 4.68% · CPA $48.60 · ROAS 3.8x
Lowest CPC of any industry at $0.91. Direct booking attribution is key. Inspiration-to-purchase cycles average 45+ days.
Events & Ticketing2 deeper specialty benchmark pages
Wedding ServicesCatering Hotels & ResortsSpecialized benchmark page in this industry family
Vacation RentalsSpecialized benchmark page in this industry family
CTR 3.86% · CPA $38.20 · ROAS 3.2x
Local search drives 78% of conversions. Google Business Profile and delivery platform presence are the primary paid channels.
Food & BeverageSpecialized benchmark page in this industry family
CTR 3.18% · CPA $58.80 · ROAS 3.1x
Visual-first industry where Meta and Instagram drive discovery. Google captures in-market buyers searching for specific treatments.
Med Spa & Aesthetics2 deeper specialty benchmark pages
Botox & FillersLaser Hair Removal Massage TherapySpecialized benchmark page in this industry family
2 Sub-Industries
Botox & FillersLaser Hair RemovalCTR 4.12% · CPA $82.60 · CPC $5.28
High-project-value economics justify $80+ CPAs. Local search and LSAs dominate. LinkedIn effective for commercial contractors.
Solar EnergySpecialized benchmark page in this industry family
RoofingSpecialized benchmark page in this industry family
PaintingSpecialized benchmark page in this industry family
FlooringSpecialized benchmark page in this industry family
Window ReplacementSpecialized benchmark page in this industry family
Kitchen RemodelSpecialized benchmark page in this industry family
Fence InstallationSpecialized benchmark page in this industry family
1 Sub-Industries
HardscapingCTR 3.72% · CPA $52.40 · ROAS 3.6x
Strong brand loyalty and repeat purchase behavior. Email LTV is exceptionally high in subscription pet products.
Veterinary & Animal Care2 deeper specialty benchmark pages
Pet GroomingDog TrainingCTR 6.04% · CPA $28.00 · Email 29.2%
Intro offers, ritual-driven repeat behavior, and practitioner trust signals shape acquisition more than broad lifestyle branding in local wellness categories.
Acupuncture ServicesSpecialized benchmark page in this industry family
Select an industry or specialty page for channel-by-channel benchmark data across Google Ads, Meta Ads, Email, and Landing Pages.
CTR 2.69% · CPA $45.27 · Meta ROAS 3.40x
Highly competitive. Low CPC but high volume required. Q4 seasonality is extreme.
View Ecommerce benchmarksCTR 4.94% · CPA $24.00 · Meta ROAS 3.4x
Ingredient trust, certification badges, and subscription retention define the economics more than discounting in this replenishment-heavy ecommerce category.
View Supplements & Nutrition benchmarksCTR 3.27% · CPA $78.09 · CPC $5.13
HIPAA constraints, rising CPCs, and high patient LTV. Strong email engagement.
View Healthcare benchmarksCTR 5.12% · CPA $58.00 · Meta ROAS 3.2x
Medical-need search intent and visual cosmetic proof create two very different acquisition motions inside the same specialty.
View Dermatology benchmarksCPA $137.21 · CTR 2.09% · Email 21.3%
Highest industry CPA. Long sales cycles require multi-touch attribution and LTV-based targets.
View SaaS / Software benchmarksCPC $8.67 · CVR 6.98% · CPA $73.70
Highest CPC of non-finance industries. Strong CVR - searchers have immediate, urgent need.
View Legal benchmarksCTR 4.28% · CVR 7.98% · ROAS 3.20x
Strongest CVR of any industry. Local intent, emergency search, and LSAs drive efficiency.
View Home Services benchmarksCPC $7.15 · CPA $81.93 · LP CVR 5.01%
Second highest CPC. Highest landing page CVR. Heavy regulation constrains tactics.
View Financial Services benchmarksCTR 3.58% · CPA $72.70 · Email 25.7%
Strong email performance. Enrollment seasonality (Jan, Sept) drives bid spikes.
View Education benchmarksCTR 3.71% · CPA $116.61 · CPC $5.71
Long decision cycles. High CPA reflects buyer/seller LTV. Strong seasonal patterns.
View Real Estate benchmarksCTR 4.00% · CPA $43.84 · CVR 6.03%
Strong CTR and CVR. Dealer co-op budgets and OEM programs shape local market dynamics.
View Automotive benchmarksCTR 4.17% · CPA $31.22 · Email 26.6%
Google Ad Grants available ($10K/month). Highest email open rates. Donor LTV is the key metric.
View Nonprofit benchmarksCTR 3.52% · CPA $68.40 · CVR 5.82%
High local search intent. New patient acquisition drives campaigns. Strong ROI for implants and cosmetic procedures.
View Dental benchmarksCTR 6.42% · CPA $124.00 · Meta ROAS 3.6x
Smile transformation visuals, financing visibility, and consultation-first funnels drive higher-AOV elective demand.
View Cosmetic Dentistry benchmarksCTR 5.62% · CPA $94.00 · Meta ROAS 3.2x
Teen-parent campaigns and adult aligner campaigns behave differently enough that they need separate messaging and media planning.
View Orthodontics benchmarksCTR 6.84% · CPA $148.00 · Meta ROAS 3.4x
High-ticket case values justify longer nurture sequences, richer proof, and heavier financing education than general dentistry.
View Dental Implants benchmarksCTR 2.41% · CPL $67.20 · CVR 3.04%
Long sales cycles require full-funnel tracking. LinkedIn outperforms other channels for enterprise lead gen.
View B2B Services benchmarksCTR 3.54% · CPA $188.00 · Email 28.6%
Specialization depth and proof-heavy case studies matter more than generic service menus when agencies are competing for retained growth budgets.
View Marketing Agencies benchmarksCTR 2.94% · CPA $148.00 · Email 24.4%
Conversion hinges on reliability proof, lane coverage clarity, and shipment-visibility messaging rather than broad brand awareness.
View Logistics & Freight benchmarksCTR 3.12% · CPC $6.82 · CPA $124.50
One of the highest-CPC verticals after legal and finance. Price-comparison behavior dominates search. Strong email nurture required for quote follow-up.
View Insurance benchmarksCTR 2.68% · CPA $124.20 · Email 26.4%
Meta health targeting restrictions require creative workarounds. SEO and directory listings often outperform paid media for solo practitioners.
View Mental Health & Therapy benchmarksCTR 3.72% · CPA $49.20 · Email 28.8%
Emotionally invested pet owners and high LTV per household. Recall emails and Google reviews are the highest-ROI activities.
View Veterinary & Animal Care benchmarksCTR 2.84% · CPA $83.50 · CPL $72.40
Dual-sided marketplace requires entirely separate employer and candidate campaigns. LinkedIn dominates for employer client acquisition.
View Staffing & Recruiting benchmarksCTR 2.44% · CPA $211.20 · CPL $94.40
Highest B2B CPA — but MRR contracts make it profitable. Cybersecurity messaging and free assessments dramatically improve conversion.
View IT Services & MSPs benchmarksCTR 4.84% · CPA $14.60 · CVR 7.80%
Hyper-local with decisions driven by trust and proximity. New parent life-stage targeting on Meta unlocks the highest-LTV enrollment cohort.
View Childcare & Daycare benchmarksCTR 5.24% · CPA $10.70 · ROAS 4.2x
Lowest CPA of any local service category. Subscription economics make even high CPAs profitable. Instant quote tools are the highest-ROI CRO change.
View Cleaning Services benchmarksCTR 3.44% · CPA $33.60 · ROAS 3.4x
TikTok and Instagram drive discovery; email and SMS retain. Subscription LTV is the multiplier that makes DTC food economics work.
View Food & Beverage benchmarksCTR 3.84% · CPA $31.50 · Email 28.8%
Time-sensitive with built-in urgency mechanics. Email to past attendees drives 40–65% of ticket revenue for recurring events.
View Events & Ticketing benchmarksCTR 4.68% · CPA $48.60 · ROAS 3.8x
Lowest CPC of any industry at $0.91. Direct booking attribution is key. Inspiration-to-purchase cycles average 45+ days.
View Travel & Hospitality benchmarksCTR 4.84% · CPA $48.00 · Meta ROAS 4.2x
Direct booking incentives and loyalty positioning matter most when fighting OTA leakage and comparison-driven shopping behavior.
View Hotels & Resorts benchmarksCTR 4.84% · CPA $42.00 · Meta ROAS 4.4x
Property uniqueness, local-experience framing, and repeat-stay nurture flows shape performance more than commodity pricing alone.
View Vacation Rentals benchmarksCTR 3.86% · CPA $38.20 · ROAS 3.2x
Local search drives 78% of conversions. Google Business Profile and delivery platform presence are the primary paid channels.
View Restaurant & Food Service benchmarksCTR 3.44% · CPA $72.40 · Email 24.6%
Strong January and September enrollment spikes. Membership economics justify higher CPAs when 6-month LTV is tracked.
View Fitness & Wellness benchmarksCTR 3.18% · CPA $58.80 · ROAS 3.1x
Visual-first industry where Meta and Instagram drive discovery. Google captures in-market buyers searching for specific treatments.
View Beauty & Personal Care benchmarksCTR 6.04% · CPA $28.00 · Email 29.2%
Intro offers, ritual-driven repeat behavior, and practitioner trust signals shape acquisition more than broad lifestyle branding in local wellness categories.
View Wellness & Spa benchmarksCTR 4.12% · CPA $82.60 · CPC $5.28
High-project-value economics justify $80+ CPAs. Local search and LSAs dominate. LinkedIn effective for commercial contractors.
View Construction benchmarksCTR 6.44% · CPA $52.00 · CVR 7.20%
Quote-ready homeowners respond to financing clarity, visual proof, and project-scope specificity more than generic contractor positioning.
View Home Improvement benchmarksCTR 3.72% · CPA $52.40 · ROAS 3.6x
Strong brand loyalty and repeat purchase behavior. Email LTV is exceptionally high in subscription pet products.
View Pet Care & Products benchmarksCTR 3.58% · CPA $94.20 · CPL $62.80
Family decision-makers — not seniors — are the primary paid audience. Trust signals and tour offers are the top conversion drivers.
View Senior Care benchmarksCTR 3.84% · CPA $43.60 · CVR 5.60%
Pain-triggered searches drive high intent and CVR. New patient offers and Google LSAs are the primary conversion mechanisms.
View Chiropractic benchmarksCTR 3.12% · CPA $87.20 · ROAS 3.8x
Before/after creative dominates performance. Membership programs multiply LTV. Instagram is the primary discovery channel.
View Med Spa & Aesthetics benchmarksCPC $8.44 · CPA $264.40 · CVR 3.20%
Highest CPC in home improvement — but $20K–$40K contracts make the math exceptional. Savings calculators are the top CRO tool.
View Solar Energy benchmarksCTR 4.44% · CPA $75.60 · CVR 6.40%
Storm-triggered urgency creates the highest-ROI paid media moments in home services. Insurance claim expertise is a conversion differentiator.
View Roofing benchmarksCTR 4.84% · CPA $31.10 · CVR 7.20%
One of the highest-intent local service searches. 70% of bookings happen within 72 hours of the initial search. Speed wins.
View Moving Services benchmarksCTR 2.84% · CPA $101 · CPL $84.40
Extreme Jan–Apr seasonality. Tax season drives 60%+ of annual new client acquisition. LinkedIn outperforms Google for business clients.
View Accounting & CPA Firms benchmarksCTR 2.64% · CPA $64.20 · Email 26.4%
Email sequences are the primary revenue engine. Launch urgency and enrollment windows drive 60–80% of purchases in final 48 hours.
View E-Learning & Courses benchmarksCTR 4.64% · CPA $19.40 · CVR 7.40%
Spring demand surge makes Q1 the highest-ROI paid media window. Recurring contracts make even high CPAs profitable over the season.
View Landscaping & Lawn Care benchmarksCTR 5.44% · CPA $43.20 · CVR 8.40%
Highest CTR of all local services — extreme emergency urgency. 24/7 availability and 5-minute response time are the top competitive advantages.
View Plumbing benchmarksCTR 3.44% · CPA $36.40 · Email 26.8%
Annual exam recall emails generate $60K–$200K in recovered revenue. Online booking and insurance-specific ads are the top conversion levers.
View Optometry & Eye Care benchmarksCTR 5.12% · CPA $50.40 · CVR 7.60%
Extreme seasonal demand spikes. Emergency calls convert best. Maintenance agreement upsells turn one-time customers into recurring revenue.
View HVAC benchmarksCTR 3.44% · CPA $67.40 · Email 24.8%
Insurance-driven and cash-pay segments require separate campaigns. Physician referral relationships are the highest-LTV acquisition channel.
View Physical Therapy benchmarksCTR 3.24% · CPA $64.20 · Email 26.8%
12–18 month planning cycles require long nurture sequences. Visual platforms drive discovery; email and consultation calls close bookings.
View Wedding Services benchmarksCTR 2.84% · CPA $51 · ROAS 2.8x
Portfolio quality is the primary conversion driver. Instagram drives discovery; Google captures booking-ready searches.
View Photography benchmarksCTR 4.84% · CPA $78.00 · Meta ROAS 2.8x
Format-specific proof, turnaround speed, and usage-right clarity create very different acquisition dynamics across photo and video service lines.
View Photography & Video benchmarksCTR 4.84% · CPA $35.60 · CVR 7.40%
Emergency pest searches convert at extreme rates. Annual service agreements multiply LTV from single-call customers.
View Pest Control benchmarksCTR 4.84% · CPA $45.20 · CVR 7.60%
Safety and licensure messaging are the top conversion drivers. EV charger installation is the fastest-growing high-ticket segment.
View Electrical Services benchmarksCTR 4.44% · CPA $30 · LP CVR 5.20%
Google Maps and reviews drive more new customers than paid ads for most shops. Service reminder systems generate the highest repeat revenue.
View Auto Repair benchmarksCPC $7.84 · CPA $230.60 · Email 21.2%
Rate environment shifts change paid media economics overnight. Real estate agent referrals generate the most cost-efficient mortgage leads.
View Mortgage & Lending benchmarksCPA $101 · CPL $74.40 · Email 22.4%
Dual-sided marketplace — owner acquisition (B2B) and tenant acquisition require entirely separate strategies.
View Property Management benchmarksCTR 4.24% · CPA $27.80 · ROAS 3.4x
Spring opening season is the highest-ROI paid media window. Recurring maintenance contracts are the profit engine.
View Pool Services benchmarksCTR 4.64% · CPA $31.20 · CVR 7.20%
Before/after visuals dominate performance. Spring exterior season and real estate agent referrals are the top acquisition channels.
View Painting benchmarksCTR 3.84% · CPA $45.60 · ROAS 3.0x
Free in-home measure is the highest-converting CTA. Hardwood and LVP installation are the highest-margin categories.
View Flooring benchmarksCTR 5.24% · CPA $33.80 · CVR 8.40%
Same-day emergency service is the decisive booking factor. Google LSAs and spring tune-up campaigns drive most revenue.
View Garage Door benchmarksCTR 5.04% · CPA $29.70 · CVR 8.20%
One of the lowest CPAs in home services. Brand-specific keyword campaigns and same-day availability determine market share.
View Appliance Repair benchmarksCPA $71.60 · CPC $5.44 · CVR 7.60%
24/7 response and insurance adjuster relationships generate the highest-value jobs. Average project: $3,500–$12,000.
View Water Damage Restoration benchmarksCTR 4.44% · CPA $27.60 · ROAS 3.2x
Storm response campaigns are the highest-ROI events. Before/after drone footage drives the best Meta performance.
View Tree Services benchmarksCTR 3.64% · CPA $52.60 · Email 25.4%
Academic calendar drives demand spikes. Parent targeting on Meta and outcome statistics are the top conversion levers.
View Tutoring & Test Prep benchmarksCTR 5.04% · CPA $21.40 · ROAS 3.4x
Lowest CPA in home services. Recurring service plans and instant quote tools are the highest-ROI investments.
View Carpet Cleaning benchmarksCTR 4.04% · CPA $69.40 · CVR 6.40%
Real-time wait time visibility and insurance acceptance transparency are the primary patient acquisition drivers.
View Urgent Care benchmarksCTR 4.84% · CPA $21.10 · ROAS 3.6x
Highest Meta ROAS in home services. Spring demand surge and before/after video content define the category.
View Pressure Washing benchmarksCTR 4.84% · CPA $24.20 · ROAS 2.8x
Recurring small-job volume and task-bundling upsells define handyman economics. Speed of response wins the job.
View Handyman benchmarksCTR 5.04% · CPA $19.50 · ROAS 3.2x
Same-day and next-day urgency drives conversion. The lowest CPA in home services with strong Meta ROAS.
View Junk Removal benchmarksCTR 3.64% · CPA $68.60 · ROAS 2.8x
High-ticket home improvement with long decision cycles. Energy savings ROI messaging is the key conversion driver.
View Window Replacement benchmarksCTR 3.44% · CPA $88.20 · ROAS 3.0x
Highest-ticket home improvement category. Portfolio quality and 3D design consultations drive conversion.
View Kitchen Remodel benchmarksCTR 3.84% · CPA $31.60 · ROAS 3.2x
Video transformation content drives discovery. Behavior-specific campaigns convert at 2–3× higher rates than generic training.
View Dog Training benchmarksCTR 3.64% · CPA $22.60 · ROAS 3.4x
Recurring appointment economics with 104× LTV return on acquisition. Before/after photos drive organic discovery.
View Pet Grooming benchmarksCTR 2.84% · CPA $74.80 · LinkedIn CPL $64.40
Monitoring contract MRR creates exceptional LTV economics. Insurance discount messaging is the highest-converting offer.
View Security Systems benchmarksCTR 4.24% · CPA $30.00 · ROAS 3.2x
Material-specific campaigns reduce price sensitivity. Installed fences generate neighborhood referral compounding.
View Fence Installation benchmarksCTR 3.24% · CPA $38.40 · ROAS 3.4x
Corporate accounts generate recurring revenue. Tasting events are the highest-converting sales tool in the category.
View Catering benchmarksCTR 5.44% · CPA $36.80 · CVR 8.80%
Highest CVR in local services — emergency intent drives immediate call behavior. Google Maps visibility is the primary revenue lever.
View Locksmith benchmarksCTR 3.64% · CPA $52.80 · LinkedIn CPL $54.20
B2B recurring contract economics. LinkedIn outreach to office managers and referral partnerships deliver the highest-LTV accounts.
View Commercial Cleaning benchmarksCTR 4.64% · CPA $19 · ROAS 3.8x
Highest Meta ROAS in automotive. Ceramic coating upsells transform single-service economics into high-ticket revenue.
View Auto Detailing benchmarksCTR 3.84% · CPA $28.20 · ROAS 3.4x
Membership MRR replaces transactional booking dependence. Condition-specific campaigns convert at 2–3× higher rates.
View Massage Therapy benchmarksCTR 3.24% · CPA $83.40 · ROAS 2.8x
Second-highest ticket home improvement category. Portfolio quality and 3D visualization close the decision gap.
View Bathroom Remodel benchmarksCTR 4.44% · CPA $25.60 · ROAS 3.0x
Gutter guard upsells generate 3–5× revenue per account. Fall and spring seasonal campaigns deliver the lowest CPAs of the year.
View Gutter Services benchmarksCTR 5.04% · CPA $20 · ROAS 3.6x
Recurring client economics generate exceptional LTV-to-CPA ratios. First-clean discounts are the highest-converting acquisition offer.
View House Cleaning benchmarksCTR 3.64% · CPA $37.80 · ROAS 3.2x
January acquisition season drives 25–35% of annual volume. Membership retention rate is more valuable than CPA minimization.
View Gym & Fitness benchmarksCTR 3.44% · CPA $46.80 · ROAS 2.8x
Condition-specific campaigns convert at 2–3× vs. generic wellness. Insurance transparency is the single biggest conversion unlock.
View Acupuncture benchmarksCTR 2.84% · CPA $127.40 · LinkedIn CPL $84.60
Adult-child targeting and discharge planner relationships are the primary acquisition levers. 90–180 day decision cycles require long nurture.
View Senior Living benchmarksCTR 3.84% · CPA $33 · ROAS 3.0x
Permit milestone timing is the highest-intent enrollment trigger. Insurance discount messaging converts price-sensitive parents.
View Driving School benchmarksCTR 5.04% · CPA $17.20 · ROAS 4.2x
Recurring appointment economics rival subscription businesses. Before/after color content dominates organic social discovery.
View Hair Salon benchmarksCTR 5.24% · CPA $12.10 · ROAS 4.4x
Lowest CPA in beauty services. Nail art social content and loyalty programs drive acquisition and retention.
View Nail Salon benchmarksCTR 5.44% · CPA $10.50 · ROAS 3.8x
Highest CVR in personal care. Community identity and barber-client relationships generate near-100% retention.
View Barbershop benchmarksCTR 3.64% · CPA $30 · ROAS 3.6x
Membership economics and community identity define acquisition. Free trial class is the universal conversion offer.
View Martial Arts benchmarksCTR 3.84% · CPA $32.40 · ROAS 3.4x
Transformation proof and trainer credibility drive conversion. Semi-private training multiplies revenue per hour.
View Personal Training benchmarksCTR 3.24% · CPA $46.90 · ROAS 2.4x
Insurance transparency and condition-specific targeting drive qualified leads. Parent education content is the primary trust builder.
View Speech Therapy benchmarksCTR 4.24% · CPA $16.20 · ROAS 5.0x
Highest Meta ROAS in personal services. Artist portfolio quality is the only conversion variable that matters.
View Tattoo Studio benchmarksCTR 3.84% · CPA $17.80 · ROAS 3.8x
Valentine's, Mother's Day, and weddings drive 55–65% of annual revenue. Flower subscriptions create recurring revenue from occasion buyers.
View Florist benchmarksCTR 2.84% · CPA $60 · ROAS 2.8x
Portfolio and Houzz presence drive qualified leads. Ideabook saves are the strongest purchase-intent signal in residential design.
View Interior Design benchmarksCTR 3.04% · CPA $36.80 · ROAS 3.2x
Venue and vendor partnerships generate the most cost-efficient referral volume. Corporate and social event markets have distinct channel economics.
View Event Planning benchmarksCTR 4.24% · CPA $39.90 · ROAS 2.8x
Extreme January–April seasonality with 70%+ of annual revenue in 16 weeks. Year-round bookkeeping upsells smooth the revenue curve.
View Tax Preparation benchmarksCTR 3.64% · CPA $40 · ROAS 2.4x
Condition-specific targeting (plantar fasciitis, diabetic foot) drives the most committed patients. Insurance transparency is the conversion unlock.
View Podiatry benchmarksCTR 3.44% · CPA $54.60 · ROAS 3.0x
January resolution demand and GLP-1 medication demand are reshaping acquisition. Before/after patient content drives conversion.
View Medical Weight Loss benchmarksCTR 5.44% · CPA $15.60 · CVR 9.20%
Online pricing transparency produces the highest CVR in rental services. Same-day delivery and contractor partnerships are the primary growth levers.
View Dumpster Rental benchmarksCTR 4.04% · CPA $38 · ROAS 2.6x
Location and availability drive 90% of rental decisions. Life-transition targeting and online reservation with instant availability confirmation.
View Self Storage benchmarksCTR 3.84% · CPA $34 · ROAS 3.2x
Spring outdoor living demand with strong visual portfolio conversion. Decks return 65–75% at resale — ROI messaging closes the decision-stage buyer.
View Deck Building benchmarksCTR 4.04% · CPA $76.60 · ROAS 2.4x
Fear-driven urgent demand with very low price sensitivity. Free inspection CTAs and structural warranty messaging define conversion.
View Foundation Repair benchmarksCTR 4.44% · CPA $27.80 · ROAS 3.0x
Driveway and patio projects dominate residential volume. Decorative/stamped concrete commands premium pricing and strong visual content.
View Concrete Services benchmarksCTR 4.04% · CPA $25.60 · ROAS 3.4x
Summer enrollment season drives 60% of annual revenue. Safety urgency is the primary acquisition message for parent targeting.
View Swim School benchmarksCTR 3.84% · CPA $24.80 · ROAS 3.2x
Instrument-specific campaigns significantly outperform generic. Back-to-school enrollment surge and recital videos drive discovery and conversion.
View Music Lessons benchmarksCAC $38 · LTV $180 · Churn 4.2%/mo
LTV-to-CAC ratio is everything. Meta drives acquisition; email drives retention. Q4 gifting season generates 35–45% of annual subscriber volume.
View Subscription Box benchmarksCTR 1.84% · ROAS 4.2x · Email 31.2%
Editorial creative and exclusivity messaging outperform direct-response. Meta and YouTube drive discovery; email nurtures the considered purchase cycle.
View Luxury Goods benchmarksCPL $89 · CPC $4.84 · Email 22.4%
Meta and Google restrict crypto ads — SEO, LinkedIn, and content marketing dominate acquisition. Email is the highest-ROI retention channel.
View Crypto & Web3 benchmarksCTR 2.84% · CPL $212 · LinkedIn CPL $184
Dual-track strategy: B2B LinkedIn for franchisee recruitment, local Google/Meta for consumer acquisition. Both require separate creative, budgets, and conversion paths.
View Franchise benchmarksCTR 2.24% · CPA $281 · LinkedIn CPL $142
Long B2B sales cycles and compliance requirements. LinkedIn and SEO dominate; Google Ads for branded and bottom-funnel. High CPAs justified by large contract values.
View Cybersecurity benchmarksCTR 1.84% · CPL $124 · Email 21.6%
Trade shows and direct sales traditionally dominate. LinkedIn now supplements digital — Google for product-specific searches, email for distributor relationships.
View Manufacturing benchmarksCTR 2.40% · CPL $98 · Email 24.8%
Reliability, lane coverage, and real-time tracking are the conversion-driving proof points. LinkedIn for shipper acquisition, email for broker nurturing.
View Logistics & Supply Chain benchmarksCTR 4.24% · CPA $52 · ROAS 4.0x
Direct booking vs. OTA arbitrage is the defining strategic decision. Google Hotels and Meta retargeting are the primary direct booking channels.
View Hospitality benchmarksCTR 1.84% · CPL $142 · Email 26.8%
Thought leadership content drives organic reach; LinkedIn converts B2B leads. Long sales cycles require multi-touch attribution. Email is the highest-converting nurture channel.
View Consulting benchmarksCTR 2.44% · CPA $84 · Email 22.8%
Highly seasonal with spring planting and fall harvest cycles. Digital channels growing for equipment and inputs; trade publications still drive significant B2B volume.
View Agriculture benchmarksCTR 2.84% · CPA $64 · Email 24.6%
Email sequences drive 60–80% of revenue in final 48 hours of enrollment windows. Launch urgency mechanics and social proof testimonials are the top conversion levers.
View Online Courses benchmarksCTR 1.64% · CPL $184 · Email 24.4%
Regulatory restrictions constrain ad copy. Clinical studies and physician endorsements are required trust signals. LinkedIn and conference presence dominate B2B acquisition.
View Medical Devices benchmarksCTR 1.94% · ROAS 2.8x · Meta ROAS 3.2x
Visual-first category where Meta and Instagram drive discovery. TikTok is the highest-ROAS channel for emerging brands. Returns management is the key profitability lever.
View Fashion & Apparel benchmarksCTR 3.24% · CPA $24 · Email 28.4%
Taproom traffic and local distribution are the primary revenue levers. Instagram and Facebook drive event attendance. Email drives the highest repeat purchase rate.
View Brewery & Craft Beer benchmarksCTR 4.12% · ROAS 3.2x · Email 28.8%
Subscription retention is the key economic driver. Meta is the primary acquisition channel. Trust signals — certifications, ingredient sourcing, third-party testing — are the top conversion levers.
View Supplements benchmarksCTR 3.54% · CPA $188 · Email 28.6%
Case study depth and specialization convert better than generic service menus. LinkedIn and referral partnerships deliver the highest-LTV client acquisition.
View Marketing Agency benchmarksCTR ranges from 2% to 5%
A 2.09% CTR is exactly average for SaaS. The same rate for Home Services indicates your ads are underperforming by almost half. Industry context transforms the interpretation.
CPA ranges from $31 to $137
Nonprofit CPA ($31.22) and SaaS CPA ($137.21) are both excellent - for their respective industries. The business model, LTV, and sales cycle determine what "good" looks like.
Competition shapes CPCs
Legal ($8.67) and Financial Services ($7.15) CPCs are high because advertiser competition for high-LTV customers is intense. Ecommerce ($1.16) CPCs are low because volume compensates for low margin per transaction.
Nonprofits have the lowest average Google Ads CPA at $31.22, benefiting from Google Ad Grants ($10,000/month in free ad spend) and high-intent donor search queries. Among commercial industries, Ecommerce ($45.27) and Real Estate ($41.40) are typically the most efficient. High-LTV industries like Legal ($137.21) and SaaS ($116.94) have the highest CPAs because each customer generates significantly more revenue over time.
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