Child and family services benchmarks depend on trust, safety reassurance, local availability, referral credibility, and empathetic next-step clarity.
Child & Family Services benchmark snapshot
Google Ads CTR5.12%
Google Ads CPC$3.10
Google Ads conversion rate6.4%
Google Ads CPA$54.00
Meta Ads CTR1.28%
Meta Ads ROAS2.6x
Email open rate25.2%
Landing page conversion rate5.8%
Median values across the Q1 2023 – Q4 2024 benchmark cohort.
Frequently asked questions
What are the most competitive industries for paid advertising?
Legal, Financial Services, and SaaS consistently have the highest CPCs. Legal averages $8.67 CPC on Google Ads. These industries have high LTV per customer, which justifies the premium. Home Services and Ecommerce are competitive but have lower CPCs.
Why do benchmarks vary so much by industry?
Industry variation reflects three factors: (1) LTV per customer (higher LTV justifies higher CPA/CPC), (2) sales cycle length (longer cycles suppress CTR and CVR), (3) ad creative constraints (healthcare and finance face stricter platform policies). Use industry-specific benchmarks - global averages are often misleading.