Linkedin Ads benchmark data for 2026. Compare performance by channel, industry, and metric.
| Metric | Median | 25th percentile | 75th percentile | Elite |
|---|---|---|---|---|
| CTR (click-through rate) | 0.44% | 0.22% | 0.80% | 1.2%+ |
| CPC (cost per click) | $5.39 | $3.10 | $9.20 | <$2.50 |
| CPM (cost per 1,000 impressions) | $33.80 | $19 | $58 | <$12 |
| CVR (conversion rate) | 6.10% | 3.2% | 10.4% | 15%+ |
| CPA (cost per acquisition) | $97.50 | $55 | $165 | <$35 |
| CPL (cost per lead) | $75.00 | $42 | $130 | <$28 |
| Industry | Median | 25th percentile | 75th percentile |
|---|---|---|---|
| SaaS | 0.58% | 0.30% | 1.02% |
| B2B Services | 0.52% | 0.27% | 0.92% |
| Financial Services | 0.48% | 0.25% | 0.85% |
| Healthcare | 0.42% | 0.21% | 0.74% |
| Education | 0.55% | 0.28% | 0.97% |
| Legal | 0.38% | 0.19% | 0.67% |
| Ecommerce | 0.32% | 0.16% | 0.57% |
| Industry | Median | 25th percentile | 75th percentile |
|---|---|---|---|
| SaaS | $58.40 | $32 | $98 |
| B2B Services | $72.60 | $40 | $122 |
| Financial Services | $88.20 | $49 | $148 |
| Healthcare | $64.10 | $36 | $108 |
| Education | $51.30 | $28 | $86 |
| Legal | $95.80 | $54 | $162 |
The average LinkedIn Ads CTR across all industries is 0.44%. SaaS (0.58%) and Education (0.55%) tend to see higher CTRs. Legal (0.38%) and Ecommerce (0.32%) are lower due to audience mismatch - LinkedIn is a B2B platform, and B2C offers typically underperform.
LinkedIn CPCs average $5.39 - higher than Google Display or Meta - because of precise professional targeting. You pay a premium to reach decision-makers by job title, company size, and seniority. For B2B deals with high LTV ($10k+ ACV), the math typically works.
The cross-industry median CPL for LinkedIn Ads is $75. B2B Services ($72.60) and SaaS ($58.40) tend to be most efficient. Legal ($95.80) and Financial Services ($88.20) are higher. Lead quality on LinkedIn is typically superior to other channels - factor in close rate and deal size.
For high-ACV B2B products (enterprise software, professional services, consulting), LinkedIn is often essential. For SMB-focused products or those with ACV below $5k, the CPL may not justify the investment versus content marketing or Google Ads.