CPM Benchmarks 2026
CPM benchmark data for 2026. Compare averages, medians, and top-quartile performance across channels and industries.
Cost Per 1,000 Impressions by channel
| Channel | Median | 25th percentile | 75th percentile |
|---|
| Google Ads (Search) | $38.40 | $22 | $58 |
| Google Ads (Display) | $3.12 | $1.50 | $5.80 |
| Meta Ads | $14.40 | $8.50 | $24.80 |
| LinkedIn Ads | $33.80 | $19 | $58 |
| Display / Programmatic | $2.80 | $1.20 | $5.40 |