CPL Benchmarks 2026
CPL benchmark data for 2026. Compare averages, medians, and top-quartile performance across channels and industries.
Cost Per Lead by channel
| Channel | Median | 25th percentile | 75th percentile |
|---|
| Google Ads | $47.00 | $25 | $85 |
| Meta Ads | $21.98 | $11 | $44 |
| LinkedIn Ads | $75.00 | $42 | $130 |
| Email Marketing | $3.80 | $1.90 | $8.20 |
Cost Per Lead by industry
| Industry | Median | 25th percentile | 75th percentile |
|---|
| SaaS | $55.20 | $30 | $95 |
| Financial Services | $79.40 | $44 | $135 |
| Healthcare | $45.80 | $25 | $78 |
| Legal | $92.10 | $52 | $156 |
| Home Services | $38.60 | $21 | $65 |
| Real Estate | $63.40 | $35 | $108 |
| Education | $32.80 | $18 | $56 |
| B2B Services | $67.20 | $37 | $114 |
| Ecommerce | $28.40 | $15 | $48 |
| Automotive | $42.30 | $23 | $72 |
| Insurance | $78.20 | $42 | $132 |
| Dental | $48.60 | $26 | $82 |