Benchmarks engine

Know what good looks like for your market.

A 3% CTR can be excellent in one industry and weak in another. Benchmarketing compares each of your metrics with the range for your channel and industry, not a single average across everyone.

Ranges, not averages

The median and the quartiles.

Averages blend brand and non-brand search, tiny and huge accounts, and unrelated industries into a number almost nobody actually has. Each benchmark shows the bottom quartile, median, and top quartile, so you can tell "fine" from "leaving money on the table".

• Your value marked on the range
• Directions respected: lower is better for CPC and CPA
• Industry figures where the data exists, platform-wide otherwise

Every number has a source.

Benchmarks are curated from published research and platform reports. Each one lists where it came from, the period it covers, and whether it is a median with quartiles or a single published average.

• Named sources on every benchmark page
• Averages labeled as averages
• No anonymous "studies show"

Compared with the right peers.

Pick your industry, sub-industry, and business model during setup. Every dashboard, score, and recommendation then uses that cohort, and you can change it at any time.

Free to browse.

Public library

Benchmark pages for every channel, industry, and metric are free, with no email gate.

Your numbers alongside

Import a report or connect an account to see your own metrics placed on each range.

Updated with the data

Every page shows its data period and when it was last reviewed.

Works alongside

14-day free trial when you join

Stop guessing. Start outperforming.

See your own numbers against the benchmark for your industry and channel.

Product screens show a demo workspace. Your dashboards show your own numbers.