Cohort compare

See where you stand against your industry.

Pick a metric and a platform. Cohort Compare puts your latest number next to the curated benchmark for your industry, with its quartiles and source, and next to a live cohort of real companies once the anonymity minimum is met.

Two reference points

The published benchmark and real peers.

The curated benchmark comes from published research for your industry. The live cohort is built from companies on Benchmarketing in the same industry, and only appears once at least ten qualify, so no single company can be identified.

• CPA, ROAS, CTR, CPC, CPM, and conversion rate
• Google Ads, Meta, LinkedIn, and TikTok
• Live cohort shown only above the anonymity minimum

Says when the cohort is too small.

Where there are not yet enough comparable companies, the page says so and falls back to the published benchmark, instead of inventing a peer group.

From the gap to the fix.

A gap to the median is a starting point. Ask the AI advisor what is driving it, or set an alert to watch it close.

Good to know.

Pro+ plan

Cohort Compare is included in the Pro+ and Agency plans.

Your data stays private

Cohort figures are aggregated medians and quartiles. No company or account is ever shown.

Your industry, your choice

Change your industry and business model in settings to compare against a different cohort.

Works alongside

14-day free trial when you join

Stop guessing. Start outperforming.

See your own numbers against the benchmark for your industry and channel.

Product screens show a demo workspace. Your dashboards show your own numbers.