Email Revenue calculator.

Turn list size and engagement assumptions into a monthly revenue forecast you can actually plan around.

Program assumptions

Active list size Campaign sends per month Open rate % Click-to-open rate % Site conversion rate % Average order value

How This Forecast Works

Email revenue is a funnel, not a single number. Each send reaches your list, a share of recipients open it, a share of openers click, and a share of clickers convert into an order. Multiplying those rates together with your average order value produces a monthly revenue estimate.

Revenue = Recipients x Open Rate x Click Rate x Conversion Rate x AOV

Because the stages compound, small improvements early in the funnel (like open rate) carry through to every later stage. Use this model to see which lever, list growth, engagement, or conversion, moves revenue the most for your numbers.

Estimated monthly revenue

$18,605

Annualized run rate: $223,258.

Projected clicks

6,120

Revenue per subscriber

$1

Pipeline view

Opens: 68,000

Clicks: 6,120

Orders: 196

If you lift open rate to 38%, this model adds roughly $2,189 in monthly revenue.

Email BenchmarksUTM Builder

Frequently Asked Questions

It is a funnel: recipients x open rate = opens, opens x click-to-open rate = clicks, clicks x site conversion rate = orders, and orders x average order value = revenue. Each stage compounds, so a small improvement in open rate carries all the way through to revenue.

Related Metrics

Open Rate Benchmarks Click-Through Rate Benchmarks Conversion Rate Benchmarks AOV Benchmarks Email Marketing Benchmarks

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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