LTV calculator.

Estimate customer lifetime value, gross-profit LTV, and the LTV:CAC ratio you need to scale with confidence.

Build your LTV model

Use revenue inputs first, then stress-test margin and acquisition cost.

Average order value Purchases per year Average lifespan in years Gross margin % Customer acquisition cost

Estimated LTV

$696

Gross-profit LTV after margin, with revenue LTV at $1,200.

LTV:CAC

7.73x

Payback orders

1.3

Healthy economics

Benchmarketing usually looks for enough gross-profit LTV to keep acquisition flexible without stretching payback.

What to watch

Annual customer revenue: $480

Higher order frequency usually improves LTV faster than small AOV gains, especially for subscription or repeat-purchase models.

If your ratio is under 2.0x, improve margin, retention, or acquisition efficiency before pushing spend harder.

CPA CalculatorLTV:CAC Benchmarks

Frequently Asked Questions

Customer Lifetime Value is the total revenue (or gross profit) a business can expect from a single customer over the entire span of the relationship, not just their first purchase. It is used to set sustainable acquisition budgets, since it tells you how much a customer is actually worth before you decide how much you can afford to spend to acquire one.

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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