CPA calculator.

Calculate your Cost Per Acquisition and instantly see how it compares to average benchmarks in your industry.

Calculate Your CPA

Total Ad Spend ($) Total Conversions (#)

Your Estimated CPA

$50.00 Compare against industry: 41.2% Lower than average

The average Retail Marketing CPA is $85.00 .

CPA Formula

The Cost Per Acquisition formula is one of the simplest yet most critical calculations in marketing analytics:

CPA = Total Ad Spend / Total Conversions

Example: If you spend $1,000 on a Facebook campaign and it generates 25 sales, your CPA is $1,000 / 25 = $40.

CPA Benchmarks by Industry

Retail Marketing $85.00 Ecommerce Marketing $55.00 Apparel Marketing $45.00 Home & Garden Marketing $50.00 Furniture Marketing $55.00 Electronics Marketing $40.00 Beauty Marketing $40.00 Food & Beverage Marketing $35.00 Health & Wellness Marketing $45.00 Sports & Outdoors Marketing $45.00 Toys & Games Marketing $45.00 Baby Products Marketing $50.00 Jewelry Marketing $45.00 Pets Marketing $55.00 Office Supplies Marketing $35.00 Automotive Marketing $35.00 Technology Marketing $80.00 SaaS B2B Marketing $50.00 SaaS B2C Marketing $50.00 Fintech Marketing $45.00 MarTech Marketing $45.00 HR Tech Marketing $45.00 Hardware Marketing $50.00 Cybersecurity Marketing $50.00 Cloud Marketing $35.00 AI Software Marketing $40.00 Finance Marketing $90.00 Banking Marketing $45.00 Credit Cards Marketing $45.00 Insurance Marketing $55.00 Mortgage Marketing $50.00 Personal Loans Marketing $55.00 Investment Marketing $35.00 Crypto Marketing $40.00 Healthcare Marketing $80.00 Hospitals Marketing $55.00 Telehealth Marketing $35.00 Pharma Marketing $40.00 Mental Health Marketing $50.00 Dental Marketing $40.00 Medical Devices Marketing $35.00 Senior Care Marketing $40.00 Physical Therapy Marketing $40.00 Optometry Marketing $55.00 Veterinary Marketing $35.00 Plastic Surgery Marketing $35.00 Real Estate Marketing $85.00 Residential Marketing $40.00 Commercial Marketing $35.00 Property Mgmt Marketing $50.00 Google Ads Marketing $35.00 Google Search Ad $40.00 Google Display Ad $45.00 Google YouTube Ad $45.00 Google Shopping Ad $50.00 Google Performance Max Ad $35.00 Meta Ads Marketing $50.00 Meta Facebook Feed Ad $50.00 Meta Instagram Feed Ad $55.00 Meta Stories Ad $45.00 Meta Reels Ad $35.00 Meta Audience Network Ad $40.00 TikTok Ads Marketing $35.00 TikTok In-Feed Video Ad $50.00 TikTok TopView Ad $45.00 TikTok Spark Ads Ad $55.00 LinkedIn Ads Marketing $45.00 LinkedIn Sponsored Content Ad $45.00 LinkedIn Message Ads Ad $40.00 LinkedIn Text Ads Ad $50.00 CPA Marketing $50.00 ROAS Marketing $55.00 CTR Marketing $50.00 CPC Marketing $50.00 Conversion Rate Marketing $35.00 CPM Marketing $50.00 Bottom of Funnel (Conversion) Marketing $45.20 View Full CPA Report

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Frequently Asked Questions

Cost Per Acquisition (CPA) is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. It is calculated by dividing total ad spend by the total number of conversions.

Related Metrics

ROAS Benchmarks Conversion Rate Benchmarks CTR Benchmarks CPM Benchmarks CAC Benchmarks

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