At a glance
0.52%
Avg CTR, financial services LinkedIn
| Vertical | CTR | CPC | CPL | Notes |
|---|---|---|---|---|
| Wealth Management / RIA | 0.44% | $14.84 | $168.40 | Very high AUM per lead; long sales cycle — nurture essential |
| B2B Insurance (Commercial) | 0.58% | $9.84 | $84.40 | Risk manager and CFO targeting; multiple decision makers |
| Corporate Banking / Treasury | 0.38% | $14.40 | $189.80 | Very targeted; CFO/Treasurer audience; high deal value |
| Fintech / Payments (B2B) | 0.68% | $8.84 | $64.80 | Finance ops and CFO tools; faster decision cycle |
| Business Lending / Financing | 0.84% | $7.44 | $44.40 | Revenue-based; target by company size + growth signals |
| Accounting Software | 0.88% | $6.84 | $38.80 | Finance and accounting team targeting; strong ROI |
| Tax / Audit / Advisory (B2B) | 0.48% | $11.84 | $123.80 | Annual engagement; decision season Oct–Feb |
| FP&A / CFO Software | 0.52% | $10.40 | $100.00 | Senior finance audience; content-led approach works best |
| Compliance / RegTech | 0.44% | $12.84 | $146.40 | Niche; target by compliance and risk job functions |
| Trade Finance / Treasury Tech | 0.38% | $13.84 | $182.40 | Enterprise; low volume but very high deal ACV |
These benchmarks are drawn from a multi-source benchmark cohort aggregated across industries and regions, covering the period Q1 2023 – Q4 2024. Figures on this page come from the Benchmarketing benchmark dataset: thousands of curated benchmark observations spanning channels, industries, and US metro areas, refreshed on a published schedule. Every statistic traces to a named source — no anonymous “studies show.” Data is sourced from:
The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Benchmarks reflect median values across large sample sets. Your industry, business model, and account maturity will cause variation. Use P25/P75 ranges to understand realistic distribution.
Read full methodologyLinkedIn is the only platform where you can accurately target by job function (Finance, Risk Management), seniority (Director, VP, C-Level), company size, and industry — all at once. For B2B financial products, this precision far outweighs the premium CPL. Google Ads captures intent but can't limit audience to decision-makers. LinkedIn reaches the right person even before they're actively searching.
Financial Services Industry Benchmarks
All-channel benchmarks for financial services
LinkedIn Ads Benchmarks
All LinkedIn advertising benchmarks
LinkedIn Ads SaaS Benchmarks
B2B SaaS LinkedIn benchmarks
Google Ads Financial Services
Google search benchmarks for financial services
CPL Benchmarks
Cost per lead across all channels
LTV:CAC Benchmarks
Customer value ratios
Every statistic on this page traces to a named source below. Benchmarketing does not publish anonymous "studies show" figures. Rows labeled Benchmarketing are our own aggregated, curated benchmark data.
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Written by
Benchmarketing Research Team
Data & Analytics
Reviewed by
Performance Marketing Editorial
Senior Review
Last updated
Reviewed March 2026
Observation period: Q1 2023 – Q4 2024