Reddit Ads Benchmarks 2026

Average CTR, CPM, and CPC across verticals. Reddit's subreddit targeting reaches highly specific niche audiences unavailable on any other platform. Get started free By Benchmarketing Research Team Reviewed by Performance Marketing Editorial Reviewed March 2026 · observations Q1 2023 – Q4 2024

Cross-vertical averages - Reddit Ads-2026

0.62%

Avg CTR, promoted posts (tech vertical)

Avg CPM
$4.80
Avg CPC
$2.40
Avg CVR
3.8%
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Reddit Ads CTR by Vertical

Gaming and automotive achieve highest CTR. B2B tech sees strong CPL efficiency vs. LinkedIn.

SegmentMedianP25 (Bottom)P75 (Top)Elite
Technology / SaaS 0.62% 0.3%1.1% 1.8%+
Gaming 0.94% 0.5%1.6% 2.4%+
Finance / Crypto 0.58% 0.3%1.0% 1.6%+
Health & Wellness 0.44% 0.2%0.8% 1.2%+
Automotive 0.72% 0.4%1.2% 1.8%+
Entertainment 0.76% 0.4%1.3% 2.0%+
Ecommerce 0.38% 0.2%0.7% 1.1%+

Frequently Asked Questions

Reddit Ads CTR runs 0.3 - 0.8% on average - lower than Meta or Google but the audience quality is high for niche targeting. Technology (0.62%) and Gaming (0.94%) achieve the best CTRs. Ads that feel native to Reddit's culture - no stock photos, honest copy, engaging with the community - consistently outperform polished ad creative.

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These benchmarks are drawn from a multi-source benchmark cohort aggregated across industries and regions, covering the period Q1 2023 – Q4 2024. Figures on this page come from the Benchmarketing benchmark dataset: thousands of curated benchmark observations spanning channels, industries, and US metro areas, refreshed on a published schedule. Every statistic traces to a named source — no anonymous “studies show.” Data is sourced from:

  • WordStream Google Ads Benchmarks (2024) - Third-party research
  • Meta Business Insights (2024) - Platform data
  • HubSpot Email Marketing Report (2024) - Third-party research
  • Unbounce Conversion Benchmark Report (2024) - Third-party research
  • Databox Marketing Benchmark Report (2024) - Third-party research
  • AdLiftr Snapchat Ads Cost Benchmarks (2026) - Third-party research
  • Ad Badger Amazon Advertising Benchmarks (2026) - Third-party research

The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.

Benchmarks reflect median values across large sample sets. Your industry, business model, and account maturity will cause variation. Use P25/P75 ranges to understand realistic distribution.

Read full methodology

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Reddit Ads by Vertical

Reddit Ads for B2BReddit Ads for Technology