The Benchmarketing platform

Your numbers, next to the market's.

Every dashboard shows your results beside the median and quartiles for your industry and channel, so you can see what is actually good, what is slipping, and where the next dollar should go.

Benchmarks

Every metric, placed against its benchmark.

CTR, CPC, conversion rate, and CPA each sit on a bar running from the bottom quartile to the top, with your number marked on it. Figures come from sourced benchmark data for your industry where it exists, and the platform-wide range where it does not.

• Median and quartiles, not a single average
• Industry-specific ranges where the data exists
• Every figure names its source and period

Start with a report you already have.

Export a daily performance report from Google Ads, Meta, LinkedIn, Microsoft, TikTok, or Pinterest and upload it. Your numbers appear in the dashboards straight away. Direct account connections are rolling out platform by platform.

• Reads each platform's standard export
• Re-importing a period replaces it, never double-counts
• Only aggregated metrics, never creatives or customer data

Every channel in one view.

Overall Results adds up spend, revenue, ROAS, CPA, CTR, and conversion rate across every platform, compares them with your previous period or the same period last year, and shows each platform's share of spend.

Benchmarketing Score

One number that means something.

The score places each of your metrics inside its published benchmark range (25 is the bottom quartile, 50 the median, 75 the top) and weights platforms by spend. It tells you how many comparisons you win, not a made-up rank.

Decide what to cut in minutes.

Every ad is plotted by CPA against spend. Your target CPA, anchored to your industry's benchmark, and a kill line split them into three piles: scale, keep testing, or stop.

Ask what to do next.

The advisor reads your last 30 days and your benchmark cohort before answering, so a question like "where should budget go?" gets an answer with your own numbers in it.

Alerts

Hear about it before the report does.

Set a guardrail such as "Google Ads CPA above $45" and triggered rules are emailed to owners and admins once a day. Weekly digests and CPA anomaly alerts run on their own.

Answer "was that good?" on a schedule.

Scheduled reports email each platform's results next to its benchmark median every week or month. Agency plans can put their own logo on them.

What it runs on.

Sourced benchmarks

Curated from published research and platform reports. Every benchmark lists its source, period, and update date, and says when a figure is an average rather than a median.

Aggregated data only

Imports and connections store daily spend, impressions, clicks, conversions, and revenue per ad. Never creatives, audiences, or customer data.

Labeled honestly

Until your data is in, dashboards show clearly marked sample numbers. Nothing on a live view is estimated without saying so.

Works alongside

14-day free trial when you join

Stop guessing. Start outperforming.

See your own numbers against the benchmark for your industry and channel.

Product screens show a demo workspace. Your dashboards show your own numbers.