Frequency Cap optimizer.

Pressure-test how often people should see your ads before recall turns into waste.

Campaign inputs

Addressable audience Monthly budget Average CPM Baseline CTR % Landing page CVR % Primary objective

Scenario table

Cap	Reach	CTR	Clicks	Conversions
1	180,000	0.90%	6,000	252
2	180,000	0.95%	6,300	265
3	180,000	0.99%	6,600	277
4	166,667	0.99%	6,600	277
5	133,333	0.90%	6,006	252
6	111,111	0.81%	5,412	227
7	95,238	0.72%	4,818	202
8	83,333	0.63%	4,224	177

Recommended cap

Best fit for a conversion objective based on reach, fatigue, and response tradeoffs.

Projected reach

166,667

Spend per reached user

Why this cap wins

Frequency 4 gives you about 277 modeled conversions before fatigue takes a larger bite.

Estimated click-through rate lands at 0.99%, which keeps pressure on efficiency without flattening reach too quickly.

Total modeled impressions at this budget: 666,667.

Frequently Asked Questions

A frequency cap limits how many times the same person can be shown your ad within a set window (per day, per week, or per campaign flight). It exists because impressions beyond a certain point stop building recall or intent and start wasting budget on people who have already made up their mind.

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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