CTR Benchmark checker.

Enter your click-through rate and see how it stacks up against channel and industry benchmark ranges.

Compare your CTR

Industry context is based on Google Ads Search benchmark ranges, while channel context uses the selected channel baseline.

Your CTR % Channel Industry

Channel baseline

Google Ads (Search)

Bottom quartile

P25

3.2%

Median

6.11%

P75

9.8%

Your CTR is 54.2% below the selected median.

Google Ads Search industry context

SaaS industry

Above median

P25

1.1%

Median

2.09%

P75

3.5%

Your CTR is 34.0% above the selected median.

How CTR Is Calculated

Click-through rate measures how often people who see your ad or listing actually click it. It is the clearest read on ad relevance and creative strength before spend ever reaches a landing page.

CTR = (Clicks / Impressions) x 100

CTR benchmarks differ by channel because intent differs by channel. Search ads compete against a query the user already typed, while display and social ads compete for attention inside a feed. That is why this tool compares your number against a channel baseline and an industry baseline separately.

Current result

2.80%

Use the channel view for platform context and the industry view when you want search benchmark depth.

The most useful benchmark is the one that matches both your acquisition surface and your market.

Next steps

If channel context is healthy but industry context is weak, your offer or keyword intent may need work more than your ad format.

If both are weak, start with relevance, creative specificity, and better filtering of low-intent impressions.

Full CTR BenchmarksGoogle Ads Benchmarks Compare live performance

Frequently Asked Questions

It depends entirely on the channel and placement. A search ad CTR is judged against very different norms than a display banner or a social feed placement, which is why this tool compares your number against both a channel baseline and an industry baseline rather than a single universal target.

Related Metrics

CPC BenchmarksConversion Rate BenchmarksQuality Score BenchmarksCPA BenchmarksROAS Benchmarks

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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