POAS calculator.

Stop optimizing for revenue and start optimizing for profit. Calculate your true Profit on Ad Spend.

Calculate Your POAS

Total Ad Revenue ($) Total Ad Spend ($) Profit Margin (%)

Your average margin after COGS, shipping, and fees (before ads).

Your POAS

2.00x Profitable Campaign

Gross Profit (Pre-Ad)

$5,000

Net Profit (Post-Ad)

$2,500

Why POAS > ROAS

Return on Ad Spend (ROAS) can be misleading. You can have a positive ROAS and still lose money if your profit margins are thin.

POAS (Profit on Ad Spend) reveals the truth. It answers: "Am I actually making profit after paying for the product AND the ad?"

The POAS Formula

POAS = Gross Profit / Ad Spend

How to interpret POAS

• POAS > 1.0: You are profitable. Every $1 spent generates more than $1 in profit.
• POAS = 1.0: You are breaking even.
• POAS < 1.0: You are losing money, even if your ROAS looks positive.

Related Calculators

ROAS Calculator

Calculate Return on Ad Spend

CPA Calculator

Calculate Cost Per Acquisition

Move beyond spreadsheets

Import a campaign export and see your numbers placed against the benchmark for your industry and channel.

Automate POAS Tracking

Frequently Asked Questions

POAS stands for Profit on Ad Spend. Unlike ROAS, which only looks at revenue, POAS accounts for your profit margins (COGS, shipping, fees) to tell you if your ads are actually generating true profit for the business.

Know your number. Now see the rest.

Import a campaign export and every metric lands against the benchmark for your industry and channel.

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