ROAS calculator.
Calculate your Return on Ad Spend and instantly see if your campaigns are profitable compared to industry standards.
Calculate Your ROAS
Total Ad Revenue ($) Total Ad Spend ($)
Your Estimated ROAS
4.00x Compare against industry: 20.0% Lower than average
The average Ecommerce Marketing ROAS is 5.00x .
ROAS Formula
Return on Ad Spend calculates revenue generated per dollar of advertising cost. It is the primary efficiency metric for ecommerce:
ROAS = Revenue / Cost
Break-Even ROAS
To know if you are actually making money, you need to calculate your Break-Even ROAS based on your profit margins.
How to calculate Break-Even ROAS:
1 / (Average Profit Margin %) Example: If your margin is 50% (0.5), your break-even ROAS is 1 / 0.5 = 2.0x. Anything above 2.0x is profit. Anything below is a loss.
ROAS Benchmarks by Industry
Retail Marketing 0.25x Ecommerce Marketing 5.00x Apparel Marketing 4.50x Home & Garden Marketing 4.75x Furniture Marketing 5.00x Electronics Marketing 4.25x Beauty Marketing 4.25x Food & Beverage Marketing 4.00x Health & Wellness Marketing 4.50x Sports & Outdoors Marketing 4.50x Toys & Games Marketing 4.50x Baby Products Marketing 4.75x Jewelry Marketing 4.50x Pets Marketing 5.00x Office Supplies Marketing 4.00x Automotive Marketing 4.00x Technology Marketing 0.00x SaaS B2B Marketing 4.75x SaaS B2C Marketing 4.75x Fintech Marketing 4.50x MarTech Marketing 4.50x HR Tech Marketing 4.50x Hardware Marketing 4.75x Cybersecurity Marketing 4.75x Cloud Marketing 4.00x AI Software Marketing 4.25x Finance Marketing 0.50x Banking Marketing 4.50x Credit Cards Marketing 4.50x Insurance Marketing 5.00x Mortgage Marketing 4.75x Personal Loans Marketing 5.00x Investment Marketing 4.00x Crypto Marketing 4.25x Healthcare Marketing 0.00x Hospitals Marketing 5.00x Telehealth Marketing 4.00x Pharma Marketing 4.25x Mental Health Marketing 4.75x Dental Marketing 4.25x Medical Devices Marketing 4.00x Senior Care Marketing 4.25x Physical Therapy Marketing 4.25x Optometry Marketing 5.00x Veterinary Marketing 4.00x Plastic Surgery Marketing 4.00x Real Estate Marketing 0.25x Residential Marketing 4.25x Commercial Marketing 4.00x Property Mgmt Marketing 4.75x
Google Ads Marketing 4.00x
Google Search Ad 4.25x Google Display Ad 4.50x Google YouTube Ad 4.50x
Google Shopping Ad 4.75x
Google Performance Max Ad 4.00x
Meta Ads Marketing 4.75x
Meta Facebook Feed Ad 4.75x Meta Instagram Feed Ad 5.00x
Meta Stories Ad 4.50x
Meta Reels Ad 4.00x Meta Audience Network Ad 4.25x
TikTok Ads Marketing 4.00x TikTok In-Feed Video Ad 4.75x
TikTok TopView Ad 4.50x
TikTok Spark Ads Ad 5.00x
LinkedIn Ads Marketing 4.50x
LinkedIn Sponsored Content Ad 4.50x
LinkedIn Message Ads Ad 4.25x LinkedIn Text Ads Ad 4.75x CPA Marketing 4.75x ROAS Marketing 5.00x CTR Marketing 4.75x CPC Marketing 4.75x Conversion Rate Marketing 4.00x CPM Marketing 4.75x Bottom of Funnel (Conversion) Marketing 3.8x
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Frequently Asked Questions
Return on Ad Spend (ROAS) is a marketing metric that measures the amount of revenue earned for every dollar spent on advertising. It calculates the effectiveness of your digital advertising campaigns.
Related Metrics
CPA Benchmarks AOV Benchmarks Conversion Rate Benchmarks CTR Benchmarks CAC Benchmarks
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