At a glance
$0.026
YouTube TrueView CPV, in-stream skippable
Note: "View" definition differs by platform — see platform breakdowns below for threshold details.
| Platform / Format | Avg CPV | View Threshold | Notes |
|---|---|---|---|
| YouTube TrueView (Skippable) | $0.026 | 30s or full | Counted when user watches 30s or completes |
| YouTube Non-Skippable (15s) | $0.044 | 100% | All impressions = views; forced completion |
| YouTube Bumper (6s) | N/A (CPM) | 100% | Priced on CPM ~$7.20; all views counted |
| YouTube Shorts | $0.014 | 75%+ | Lower CPV; shorter content = faster budget use |
| YouTube Discovery | $0.12 | User-initiated click | High intent — user chose to watch |
| TikTok In-Feed | $0.018 | 6s+ | Algorithm rewards completion; lower cost = more reach |
| TikTok TopView | $0.032 | 2s minimum | Premium placement; guaranteed first-view |
| Meta Reels (Facebook) | $0.021 | 15s+ | Strong engagement pool from Reels format |
| Meta Reels (Instagram) | $0.023 | 15s+ | Slightly higher CPV; younger demographic |
| Meta In-Stream Video | $0.018 | 10s+ | Mid-roll placement; high completion |
| Pinterest Video Ads | $0.011 | 2s+ | Lowest CPV; intent-driven discovery context |
| LinkedIn Video Ads | $0.084 | 2s+ | Most expensive; high B2B audience value |
| Industry | YouTube | TikTok | Meta Reels |
|---|---|---|---|
| Automotive | $0.031 | $0.022 | $0.028 |
| Retail / Ecommerce | $0.019 | $0.014 | $0.017 |
| Beauty / Personal Care | $0.016 | $0.011 | $0.018 |
| Financial Services | $0.044 | $0.028 | $0.038 |
| Healthcare | $0.038 | $0.024 | $0.034 |
| Technology / SaaS | $0.041 | $0.029 | $0.036 |
| Travel / Hospitality | $0.024 | $0.016 | $0.021 |
| Food & Beverage | $0.018 | $0.013 | $0.016 |
| Entertainment | $0.014 | $0.010 | $0.013 |
| Education | $0.028 | $0.019 | $0.024 |
| Video Length | Typical CPV | Avg VTR | Best Use |
|---|---|---|---|
| 6 seconds (Bumper) | N/A | 100% | Priced on CPM; max awareness at minimum cost |
| 15 seconds | $0.018–$0.024 | 72–88% | Sweet spot for product demos and CTR |
| 30 seconds | $0.024–$0.038 | 38–54% | Standard brand narrative length |
| 60 seconds | $0.031–$0.048 | 22–34% | Use for high-consideration products; lower VTR but higher intent |
| 2+ minutes | $0.044–$0.084 | 12–18% | Educational/explainer content; use Discovery placement |
These benchmarks are drawn from a multi-source benchmark cohort aggregated across industries and regions, covering the period Q1 2023 – Q4 2024. Figures on this page come from the Benchmarketing benchmark dataset: thousands of curated benchmark observations spanning channels, industries, and US metro areas, refreshed on a published schedule. Every statistic traces to a named source — no anonymous “studies show.” Data is sourced from:
The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Benchmarks reflect median values across large sample sets. Your industry, business model, and account maturity will cause variation. Use P25/P75 ranges to understand realistic distribution.
Read full methodologyCost Per View (CPV) = Total ad spend ÷ total views. A "view" threshold varies by platform: YouTube counts a view at 30 seconds or full completion (whichever comes first), TikTok at 6 seconds, Meta at 15 seconds, and Pinterest at 2 seconds. Always check what each platform defines as a "view" before comparing CPVs.
Video Completion Rate Benchmarks
VCR by platform and industry
YouTube Ads Benchmarks
Full YouTube advertising benchmarks
TikTok In-Feed Ad Benchmarks
TikTok ad performance data
CPM Benchmarks
Cost per thousand impressions by platform
Meta Reels Benchmarks
Reels ad performance across Facebook & Instagram
CTR Benchmarks
Click-through rate by channel and industry
Every statistic on this page traces to a named source below. Benchmarketing does not publish anonymous "studies show" figures. Rows labeled Benchmarketing are our own aggregated, curated benchmark data.
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Written by
Benchmarketing Research Team
Data & Analytics
Reviewed by
Performance Marketing Editorial
Senior Review
Last updated
Reviewed March 2026
Observation period: Q1 2023 – Q4 2024