Cross-industry averages · Snapchat Ads · 2026
0.84%
Avg CTR, snap Ads (vertical video)
Click-through rate for Snap Ad (vertical video) format. Entertainment and gaming lead.
| Segment | Median | P25 (Bottom) | P75 (Top) | Elite |
|---|---|---|---|---|
| Beauty & Personal Care | 1.2% | 0.7% | 2.1% | 3%+ |
| Fashion & Apparel | 1.0% | 0.6% | 1.8% | 2.5%+ |
| Food & Beverage | 0.9% | 0.5% | 1.6% | 2.2%+ |
| Entertainment | 1.4% | 0.8% | 2.4% | 3.5%+ |
| Ecommerce | 0.8% | 0.4% | 1.4% | 2.0%+ |
| Gaming | 1.6% | 0.9% | 2.8% | 4%+ |
| Finance | 0.6% | 0.3% | 1.1% | 1.8%+ |
| Health & Wellness | 0.8% | 0.4% | 1.4% | 2.0%+ |
MENA markets command a premium due to Snapchat's unusually high penetration in Saudi Arabia and UAE.
| Segment | Median | P25 (Bottom) | P75 (Top) | Elite |
|---|---|---|---|---|
| United States | $7.20 | $4.80 | $11.40 | - |
| United Kingdom | $5.40 | $3.20 | $8.80 | - |
| Saudi Arabia | $8.40 | $5.20 | $13.20 | - |
| UAE | $7.10 | $4.40 | $11.20 | - |
| France | $4.60 | $2.80 | $7.40 | - |
| Australia | $4.10 | $2.40 | $6.80 | - |
| India | $0.80 | $0.40 | $1.60 | - |
Snap Ads (Vertical Video)
Brand awareness, app installs
CTR 0.84%
CPM $6.80
Collection Ads
Ecommerce product discovery
CTR 1.2%
CPM $9.40
Story Ads
Sequential storytelling, brand content
CTR 0.64%
CPM $5.40
AR Lens (Sponsored)
Beauty, fashion, gaming — try-on experiences
CTR —
CPM $14.80
Dynamic Ads
Product retargeting, catalog-based campaigns
CTR 1.1%
CPM $8.20
The cross-industry median Snapchat Ads CTR is 0.84% for Snap Ads (vertical video). Entertainment (1.4%) and Gaming (1.6%) achieve the highest CTRs. Fashion and beauty typically see 1.0–1.2%. B2B and financial services see lower CTRs (0.5–0.7%) as Snapchat's demographics skew young consumer.
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These benchmarks are drawn from a multi-source benchmark cohort aggregated across industries and regions, covering the period Q1 2023 – Q4 2024. Figures on this page come from the Benchmarketing benchmark dataset: thousands of curated benchmark observations spanning channels, industries, and US metro areas, refreshed on a published schedule. Every statistic traces to a named source — no anonymous “studies show.” Data is sourced from:
The Benchmarketing 4-Band Method reads every marketing metric against four percentile bands — P25 (bottom quartile), median, P75 (top quartile), and elite (top ~10%) — for a specific industry and channel, instead of a single cross-industry average. Averages blend brand and non-brand campaigns, $500/month and $500,000/month accounts, and unrelated industries into a number almost nobody actually has.
Benchmarks reflect median values across large sample sets. Your industry, business model, and account maturity will cause variation. Use P25/P75 ranges to understand realistic distribution.
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