A good conversion rate for Facebook Ads is 3.2% or higher, which puts you in the top quarter of advertisers. The median is 1.7%, so anything above that beats at least half of accounts, and 0.74% or lower is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | conversion rate |
|---|---|
| Good (top quarter) | 3.2% or higher |
| Median | 1.7% |
| Bottom quarter | 0.74% or lower |
| Strongest accounts | 5%+ |
A good conversion rate for Facebook Ads is 3.2% or higher, which puts you in the top quarter of advertisers. The median is 1.7%, so anything above that beats at least half of accounts, and 0.74% or lower is the bottom quarter.
The median conversion rate for Facebook Ads is 1.7% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.74% is the bottom-quarter line for Facebook Ads: three in four advertisers do better. Aim for the median, 1.7%, first.
The strongest accounts reach 5%+. Treat that as a ceiling to learn from rather than a target for every campaign.