A good CPM for Facebook Ads is $7.40 or lower, which puts you in the top quarter of advertisers. The median is $13, so anything below that beats at least half of accounts, and $23 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 7.40 or lower |
| Median | 13 |
| Bottom quarter | 23 or higher |
| Strongest accounts | <$6 |
A good CPM for Facebook Ads is $7.40 or lower, which puts you in the top quarter of advertisers. The median is $13, so anything below that beats at least half of accounts, and $23 or higher is the bottom quarter.
The median CPM for Facebook Ads is $13 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $23 is the bottom-quarter line for Facebook Ads: three in four advertisers do better. Aim for the median, $13, first.
The strongest accounts reach <$6. Treat that as a ceiling to learn from rather than a target for every campaign.