A good CPM for Meta Ads is $8.50 or lower, which puts you in the top quarter of advertisers. The median is $14, so anything below that beats at least half of accounts, and $25 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 8.50 or lower |
| Median | 14 |
| Bottom quarter | 25 or higher |
| Strongest accounts | <$6 |
A good CPM for Meta Ads is $8.50 or lower, which puts you in the top quarter of advertisers. The median is $14, so anything below that beats at least half of accounts, and $25 or higher is the bottom quarter.
The median CPM for Meta Ads is $14 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $25 is the bottom-quarter line for Meta Ads: three in four advertisers do better. Aim for the median, $14, first.
Facebook and Instagram ads report through Meta Ads, so the same benchmark applies: $8.50 or lower is good, and the median is $14.
The strongest accounts reach <$6. Treat that as a ceiling to learn from rather than a target for every campaign.