A good CPA for Meta Ads is $9.00 or lower, which puts you in the top quarter of advertisers. The median is $19, so anything below that beats at least half of accounts, and $38 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 9.00 or lower |
| Median | 19 |
| Bottom quarter | 38 or higher |
| Strongest accounts | <$5 |
A good CPA for Meta Ads is $9.00 or lower, which puts you in the top quarter of advertisers. The median is $19, so anything below that beats at least half of accounts, and $38 or higher is the bottom quarter.
The median CPA for Meta Ads is $19 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $38 is the bottom-quarter line for Meta Ads: three in four advertisers do better. Aim for the median, $19, first.
Facebook and Instagram ads report through Meta Ads, so the same benchmark applies: $9.00 or lower is good, and the median is $19.
The strongest accounts reach <$5. Treat that as a ceiling to learn from rather than a target for every campaign.