A good CPA for Microsoft Ads is $22 or lower, which puts you in the top quarter of advertisers. The median is $41, so anything below that beats at least half of accounts, and $74 or higher is the bottom quarter. It varies by industry, from $32 in automotive to $102 in saas.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 22 or lower |
| Median | 41 |
| Bottom quarter | 74 or higher |
| Strongest accounts | <$15 |
| Industry | Median CPA |
|---|---|
| Automotive | 32 |
| Ecommerce | 34 |
| Home Services | 50 |
| Healthcare | 58 |
| Legal | 55 |
| Financial Services | 62 |
| Education | 55 |
| Real Estate | 88 |
| SaaS | 102 |
A good CPA for Microsoft Ads is $22 or lower, which puts you in the top quarter of advertisers. The median is $41, so anything below that beats at least half of accounts, and $74 or higher is the bottom quarter. It varies by industry, from $32 in automotive to $102 in saas.
The median CPA for Microsoft Ads is $41 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $74 is the bottom-quarter line for Microsoft Ads: three in four advertisers do better. Aim for the median, $41, first.
Bing Ads report through Microsoft Ads, so the same benchmark applies: $22 or lower is good, and the median is $41.
The strongest accounts reach <$15. Treat that as a ceiling to learn from rather than a target for every campaign.