A good CTR for Microsoft Ads is 4.6% or higher, which puts you in the top quarter of advertisers. The median is 2.8%, so anything above that beats at least half of accounts, and 1.5% or lower is the bottom quarter. It varies by industry, from 2.0% in saas to 3.8% in home services.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CTR |
|---|---|
| Good (top quarter) | 4.6% or higher |
| Median | 2.8% |
| Bottom quarter | 1.5% or lower |
| Strongest accounts | 8%+ |
| Industry | Median CTR |
|---|---|
| Home Services | 3.8% |
| Legal | 3.5% |
| Healthcare | 3.1% |
| Financial Services | 2.7% |
| Ecommerce | 2.5% |
| Education | 3.2% |
| Real Estate | 3.4% |
| SaaS | 2.0% |
| Automotive | 3.7% |
A good CTR for Microsoft Ads is 4.6% or higher, which puts you in the top quarter of advertisers. The median is 2.8%, so anything above that beats at least half of accounts, and 1.5% or lower is the bottom quarter. It varies by industry, from 2.0% in saas to 3.8% in home services.
The median CTR for Microsoft Ads is 2.8% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 1.5% is the bottom-quarter line for Microsoft Ads: three in four advertisers do better. Aim for the median, 2.8%, first.
Bing Ads report through Microsoft Ads, so the same benchmark applies: 4.6% or higher is good, and the median is 2.8%.
The strongest accounts reach 8%+. Treat that as a ceiling to learn from rather than a target for every campaign.