A good CTR for Pinterest Ads is 0.95% or higher, which puts you in the top quarter of advertisers. The median is 0.50%, so anything above that beats at least half of accounts, and 0.25% or lower is the bottom quarter. It varies by industry, from 0.29% in b2b services to 0.72% in ecommerce.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CTR |
|---|---|
| Good (top quarter) | 0.95% or higher |
| Median | 0.50% |
| Bottom quarter | 0.25% or lower |
| Strongest accounts | 1.5%+ |
| Industry | Median CTR |
|---|---|
| Ecommerce | 0.72% |
| Home Services | 0.68% |
| Healthcare | 0.55% |
| Education | 0.61% |
| Automotive | 0.48% |
| Financial Services | 0.38% |
| B2B Services | 0.29% |
A good CTR for Pinterest Ads is 0.95% or higher, which puts you in the top quarter of advertisers. The median is 0.50%, so anything above that beats at least half of accounts, and 0.25% or lower is the bottom quarter. It varies by industry, from 0.29% in b2b services to 0.72% in ecommerce.
The median CTR for Pinterest Ads is 0.50% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.25% is the bottom-quarter line for Pinterest Ads: three in four advertisers do better. Aim for the median, 0.50%, first.
The strongest accounts reach 1.5%+. Treat that as a ceiling to learn from rather than a target for every campaign.