A good CTR for TikTok Ads is 1.5% or higher, which puts you in the top quarter of advertisers. The median is 0.84%, so anything above that beats at least half of accounts, and 0.42% or lower is the bottom quarter. It varies by industry, from 0.42% in b2b services to 1.2% in ecommerce.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CTR |
|---|---|
| Good (top quarter) | 1.5% or higher |
| Median | 0.84% |
| Bottom quarter | 0.42% or lower |
| Strongest accounts | 2.5%+ |
| Industry | Median CTR |
|---|---|
| Ecommerce | 1.2% |
| Automotive | 1.0% |
| Education | 0.96% |
| Home Services | 0.88% |
| Healthcare | 0.74% |
| SaaS | 0.61% |
| B2B Services | 0.42% |
A good CTR for TikTok Ads is 1.5% or higher, which puts you in the top quarter of advertisers. The median is 0.84%, so anything above that beats at least half of accounts, and 0.42% or lower is the bottom quarter. It varies by industry, from 0.42% in b2b services to 1.2% in ecommerce.
The median CTR for TikTok Ads is 0.84% in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land above it and half below it.
No. 0.42% is the bottom-quarter line for TikTok Ads: three in four advertisers do better. Aim for the median, 0.84%, first.
The strongest accounts reach 2.5%+. Treat that as a ceiling to learn from rather than a target for every campaign.