A good CPA for TikTok Ads is $38 or lower, which puts you in the top quarter of advertisers. The median is $78, so anything below that beats at least half of accounts, and $145 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPA |
|---|---|
| Good (top quarter) | 38 or lower |
| Median | 78 |
| Bottom quarter | 145 or higher |
| Strongest accounts | <$20 |
A good CPA for TikTok Ads is $38 or lower, which puts you in the top quarter of advertisers. The median is $78, so anything below that beats at least half of accounts, and $145 or higher is the bottom quarter.
The median CPA for TikTok Ads is $78 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $145 is the bottom-quarter line for TikTok Ads: three in four advertisers do better. Aim for the median, $78, first.
The strongest accounts reach <$20. Treat that as a ceiling to learn from rather than a target for every campaign.