A good CPM for TikTok Ads is $5.20 or lower, which puts you in the top quarter of advertisers. The median is $9.50, so anything below that beats at least half of accounts, and $17 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 5.20 or lower |
| Median | 9.50 |
| Bottom quarter | 17 or higher |
| Strongest accounts | <$3 |
A good CPM for TikTok Ads is $5.20 or lower, which puts you in the top quarter of advertisers. The median is $9.50, so anything below that beats at least half of accounts, and $17 or higher is the bottom quarter.
The median CPM for TikTok Ads is $9.50 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $17 is the bottom-quarter line for TikTok Ads: three in four advertisers do better. Aim for the median, $9.50, first.
The strongest accounts reach <$3. Treat that as a ceiling to learn from rather than a target for every campaign.