A good CPM for Google Ads is $22 or lower, which puts you in the top quarter of advertisers. The median is $38, so anything below that beats at least half of accounts, and $58 or higher is the bottom quarter.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPM |
|---|---|
| Good (top quarter) | 22 or lower |
| Median | 38 |
| Bottom quarter | 58 or higher |
| Strongest accounts | <$18 |
A good CPM for Google Ads is $22 or lower, which puts you in the top quarter of advertisers. The median is $38, so anything below that beats at least half of accounts, and $58 or higher is the bottom quarter.
The median CPM for Google Ads is $38 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $58 is the bottom-quarter line for Google Ads: three in four advertisers do better. Aim for the median, $38, first.
Google search ads report through Google Ads, so the same benchmark applies: $22 or lower is good, and the median is $38.
The strongest accounts reach <$18. Treat that as a ceiling to learn from rather than a target for every campaign.