A good CPC for Google Ads is $2.10 or lower, which puts you in the top quarter of advertisers. The median is $4.22, so anything below that beats at least half of accounts, and $7.50 or higher is the bottom quarter. It varies by industry, from $1.16 in ecommerce to $8.67 in legal.
Published benchmarks for Q1 2023 – Q4 2024.
| Band | CPC |
|---|---|
| Good (top quarter) | 2.10 or lower |
| Median | 4.22 |
| Bottom quarter | 7.50 or higher |
| Strongest accounts | <$1.50 |
| Industry | Median CPC |
|---|---|
| Legal | 8.67 |
| Financial Services | 7.15 |
| SaaS | 6.40 |
| B2B Services | 5.93 |
| Real Estate | 5.71 |
| Healthcare | 5.13 |
| Education | 4.92 |
| Home Services | 4.42 |
| Automotive | 3.67 |
| Ecommerce | 1.16 |
| Nonprofit | 2.11 |
| Insurance | 6.82 |
| Dental | 4.80 |
A good CPC for Google Ads is $2.10 or lower, which puts you in the top quarter of advertisers. The median is $4.22, so anything below that beats at least half of accounts, and $7.50 or higher is the bottom quarter. It varies by industry, from $1.16 in ecommerce to $8.67 in legal.
The median CPC for Google Ads is $4.22 in published benchmarks for Q1 2023 – Q4 2024. Half of advertisers land below it and half above it.
No. $7.50 is the bottom-quarter line for Google Ads: three in four advertisers do better. Aim for the median, $4.22, first.
Google search ads report through Google Ads, so the same benchmark applies: $2.10 or lower is good, and the median is $4.22.
The strongest accounts reach <$1.50. Treat that as a ceiling to learn from rather than a target for every campaign.